We will be hosting a very exciting event that gives our members a chance to shine in front of an experienced panel of social media experts!
Who: BU PRSSA members and PR/marketing majors
What: Plan a social media marketing campaign for a local restaurant opening this Spring.
Where: COM Lounge
When: Thursday, March 18th, 2010 from 5pm to 7pm
Our panel of judges include Bobbie Carlton, Tyson Goodridge of Dialogue , Jeff Benanto of 451 Marketing, and Zach Servideo of Fama PR. Our teams of students will have one hour to plan their social media marketing campaign. They will then present the campaigns to our panel of judges.
If you think you’re a wiz at social media, this is your chance to prove it!
Register by sending an RSVP email with your name and class year to BUSocialMediaCompetition@gmail.com. There are limited spots available in the competition, and it is first-come first-serve. So register now!
The Twitter hashtag for this event is #BUSMC. Follow the conversation!
Bill Linsman, the program director for the Los Angeles abroad program, spoke to PRSSA at the beginning of our last meeting. While the many people assume it is mostly for Film and Television students, the program also has a lot of opportunities in public relations as well! You can find out more information about the program on their website.
PR Advanced: Brand Yourself is just TWO short days away. In addition to our keynote speakers and breakout sessions, another one of the many highlights of the conference is the Human Resources Panel. We brought together a group of human resources experts to give you the opportunity to ask questions of the interviewers who might one day question you. Our fantastic panel includes:
Christopher Gaturu, senior recruiter and diversity specialist for the Federal Reserve Bank of Boston. Christopher began his career in recruitment at an executive search firm where he specialized in permanent placements in the field of accounting, consulting and finance, specifically catering towards companies in dire need of exempt level diverse candidates. He later joined the Federal Reserve Bank of Boston where he primarily recruits for the Supervision Regulation and Credit department, as well any Accounting/Finance related roles specifically internal audit, accounting, financial planning and analysis and the financial support office.
Kate DiChristopher from Marina Maher Communications. Kate and the rest of the HR team at Marina Maher Communications focus on recruiting and developing the best PR talent and specialize in the areas of employee relations, recruitment and retention, performance management, training and development, strategic planning and organization development. She is also responsible for recruitment at the junior and intern levels, launching a facebook group for job opportunities at MMC and redesigning the firm’s summer internship program.
Maggie van der Leeuw, senior associate of recruitment for Burson-Marsteller’s New York HR department. Since 2004, Maggie has managed the firm’s summer internship program, and has partnered with senior leadership at Burson-Marsteller on recruitment and retention initiatives. She is also involved in many Burson-Marsteller US initiatives including the Reverse Mentoring Program, the design, implementation and training of an enhanced online performance evaluation process across the US, and participating in Burson-Marsteller US volunteer efforts with the Leukemia and Lymphoma Society’s Light the Night Walk, coordinating and recruiting fellow New York Burson persons to join in the fundraising efforts.
Jason Gloshow, senior vice president, general manager and partner of Fleishman Hillard’s Boston office. Since beginning his career as a journalist, Jason has held positions as vice president of communications strategies for ML Strategies and vice president for the Weber Group, now Weber Shandwick, and managed public relations and communications for Microsoft’s U.S. Public Sector business. Now at Fleishman Hillard, he works with a broad array of clients in the areas of technology, healthcare, financial services, education, and government.
The panel is great opportunity to get the inside scoop on what exactly the top companies are looking for in a new employee. Come to PR Advanced: Brand Yourself prepared with your questions this Saturday, February 27!
Also, take advantage of our Career Fair with these companies:
- 360 Public Relations, Burson-Marsteller, Business Wire, Catholic Medical Center, Cone, Edelman, Fleishman Hillard, HubSpot, Internshipratings.com, Lavoie Strategic Communications Group, Marina Maher Communications, ML Strategies, MS&L, On Message, PRSA Boston, Publicity Club of New England, RacePoint, Solomon McCown, TalentCulture
The final countdown to the PR Advanced: Brand Yourself conference has officially begun! We are only FIVE days away and if you have already registered, you should sign up now for your top three choices for breakout sessions. If you haven’t registered, what are you waiting for?!
At the conference you have the opportunity to attend two of the five breakout sessions. Our speakers and topics for these sessions are:
Jacob Cass, a junior creative from Carrot Creative, who will discuss the art of online self-promotion through branding, blogging and social media. At Carrot Creative, Jacob specializes in media strategy, design and development for some of the world’s best known brands like Pepsi, MTV, Crayola and the NFL. He also runs two blogs, Just Creative Design, where he freelances as a graphic, web and logo designer, and Logo Designer Blog, which is dedicated to brand and logo design.
Heather Huhman, founder of Come Recommended, who will discuss how to create and maintain your personal brand. As a columnist on entry-level careers for Examiner.com, Heather educates high school students through recent college graduates about how to find, land and succeed at internships and entry-level jobs. She is also a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm, a contributor to One Day, One Job, One Day, One Internship, Intern Advocate and Personal Branding Blog and author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010) and the e-books Relocating for an Entry-Level Job: Why You Probably Have to & How to Do It (2010) and Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty (2008).
Karen Raskopf, Senior Vice President of Corporate Communication at Dunkin’ Brands, will discuss corporate branding. Karen’s responsibilities at Dunkin’ Brands include all aspects of the company’s global public relations, including internal and executive communications, marketing and crisis public relations, event management, corporate philanthropy and community relations. Over her twenty years of experience, she held positions as Senior Vice President of Corporate Communications for Blockbuster, Inc and Head of Communications for 7-Eleven, Inc., as well as leadership positions at Gannet Broadcasting.
Linda Shear, executive coordinator at Whole Foods, will discuss corporate branding. Seven years ago, Linda started at Whole Foods as their first Human Resources professional, before eventually leading Human Resources for Whole Foods Market North Atlantic Region which encompasses 5,500 Team Members over five states. Last year, Whole Foods was named one of Fortunes Top 100 Best Places to Work in the US for the 13th year in a row and Top 100 Best Employers in Massachusetts. She has also worked as Vice President of Human Resources for Lids Corporation and for Hills Department Stores.
Susan Goodenow, Vice President of Public Affairs at the Boston Red Sox, who will discuss corporate branding. Susan has been with the Red Sox since 2008, working in public relations and outreach in the areas of business, marketing, community initiatives, and the Red Sox Foundation. Prior to this she spent two years as Major League Baseball’s Vice President of Business Public Relations.
These five professionals are some of the best in their fields. During these sessions you will have the opportunity to not only learn from their experiences and take advantage of the advice they provide, but also to ask questions in the smaller environment of a breakout session. This opportunity is available only at PR Advanced: Brand Yourself this Saturday, February 27.
There are many reasons why you should attend the PR Advanced: Brand Yourself conference on February 27, but two of the most important are our keynote speakers: Fiona Morrisson, Director of Brand Management and Advertising for JetBlue, and Penelope Trunk, founder of Brazen Careerist.
Penelope Trunk is currently the CEO of Brazen Careerist, a career management tool for next-generation professionals. At the beginning of her career she launched two companies before Brazen Careerist, Math.com and eCitydeals, and wrote a column for Business 2.0 magazine. She has since jumped into writing full time, focusing on providing indispensable career advice for young professionals like you who are ready to start their professions on the right track. In addition to Brazen Careerist, Penelope wrote a bestselling book under the same name and started her own blog full of the same insights that make her such an asset to our conference, and to your career.
Fiona Morrisson and JetBlue have long been ahead of the game in social media and branding. Advertising Age recently published an article by Kunur Patel, JetBlue Marketer to Agencies: Find Me on Twitter, about their cutting edge use of Twitter to test the “digital savvy” of the advertising agencies competing to represent their brand. They tweeted at the agencies to see how many would respond, and as a result, how many had the social media skills to represent JetBlue. This is not the first time they used Twitter and other social media to reach their customers more efficiently and to prove their expertise. In fact, they have been doing it for years, “The airline has been known as a progressive marketer and made Ad Age’s America’s Hottest Brands list in 2009.”
For both of these women, their experience in branding, social media and having a career in the 21st century speaks for itself. At our conference, you have the exclusive opportunity to take advantage of the invaluable lessons they have learned over the course of their careers.
PR Advanced: Brand Yourself is just one week away. Register today.
Company: Powell Tate | Weber Shandwick
Internship: Are You Credit Wise? Internship Program
Contact Person:
Jenna Langer
Phone: 202 585 2146
Fax: 202-383-0079
Description:
This internship is a great opportunity to gain REAL public relations experience with a top firm, Powell Tate | Weber Shandwick, and with MasterCard Worldwide.
Weber Shandwick oversees MasterCard’s financial literacy internship program for college students, called Are You Credit Wise? A select twelve interns nationwide are chosen to bring a financial literacy campaign to their campus. This paid internship is run on your own time, and selected candidates will be flown to D.C. in July for an all-expenses-paid, two-day training workshop at Powell Tate Weber Shandwck’s Washington office.
The internship runs throughout fall semester, 2010.
With the MasterCard Are You Credit Wise? internship program you will:
- Score experience at a top firm
- Score $1,000
- Score impressive collateral for your portfolio
MasterCard and Powell Tate Weber Shandwick select and train student interns to participate in the Are You Credit Wise? program. Interns are selected from a pool of applicants who demonstrate a proven ability to communicate with student groups, administrators and student media, as well has have strong writing and presentation skills.
Interns are prepared for the internship by participating in a two-day training workshop in Washington, D.C. and also receive regular support throughout the internship.
Don’t miss this opportunity to be a part of the Are You Credit Wise? Class of 2010! Applications must be received no later than March 15, 2010.
For more information, please contact jlanger@powelltate.com or visit www.areyoucreditwise.com.
Requirements:
- Interest in running a comprehensive PR campaign, including media relations, third party outreach, events coordination and online media
- Ability to be take initiative and be proactive
- We’re looking for outgoing individuals who are responsible, willing to learn, and ready get their feet wet in PR by running their own campaign
- Must be a student during fall semester, 2010
Salary:
$1000.00 for the Fall semester, plus a $250 operating budget for your campaign.
How To Apply:
Please email your resume to jlanger@powelltate.com with “AYCW Internship” in the subject.
If you do not have a resume, please email jlanger@powelltate.com with “AYCW Internship” in the subject, and we will send you an application to complete.
Are you as frustrated and worried about finding a job and standing out to employer as Chelsea? Don’t worry, it is a common feeling. In today’s world where you are competing with your own Facebook page just as much as your peers for your dream job, the opportunities to show yourself in a negative light are endless. But don’t be discouraged! The possibilities for using those same tools to brand yourself for success are even greater.
Our Regional Activity on February 27, 2010, PR Advanced: Brand Yourself, will teach you the skills to successfully create a brand for the most valuable asset you have, YOU! In today’s internet environment where employers have access to everything and anything, the knowledge of the best ways to present yourself in an interview, resume or even an e-portfolio is indispensable. Our speakers, like Fiona Morrisson, Director of Brand Management and Advertising for JetBlue, and Penelope Trunk, founder of Brazen Careerist, are experts in shaping your greatest talents into the best possible package.
All areas of the professional world understand the importance of branding, whether you are in public relations or computer science or business administration. Before you start your career in any of these industries, you should know what exactly you bring to the table and how to show that to your future employer.
The conference will take place from 10 a.m. until 5 p.m. at the Boston University Photonics Center. For more information and to register, visit our website.
Relevent is doing a semester long campus internship for Gilt Group. Interviews are being held this Wednesday at BU’s campus. Email Jamie Wainer to apply and she’ll set up a time for your interview – DEADLINE TO LET JAIME KNOW IS END OF DAY TUESDAY! It’s a great PAID opportunity and will be lots and lots of fun!
Jamie Wainer, email: jamie@relevent.net
General Information:
- On Campus Internship
- $500 for the semester
- Event budgets they can use to host on and off campus events
- Whoever signs up the most people wins a trip for 2 to the NCAA March Madness Final Four
- Their friends who sign up through them win as well
- GILT Man gives HUGE discounts on luxury fashion and lifestyle brands and upcoming trends
- Every time someone signs up through their referral and buys something they get a $25 gift certificate
Information from Relevent about the Program:
In the Spring of 2010, GILTMan will be launching the iron campus program around the country to raise awareness and provide college students with an on campus marketing, PR and event planning internship to integrate with their target audience, young college students, GILT will be hiring 5 students on campus for the Campus Representative “GILTInsiders” Program.
RESPONSIBILITIES:
- Create and maintain presence at student organizations of the GILTMan site
- Drive students to sign up for GILTMan and encourage them to participate in the sweepstakes
- Complete on campus event with provided budget and encourage signups for GILTMan through participation
- Communicate weekly via facebook to social network and utilize the GILTMan Facebook Application
- Complete GILT related surveys and give insight into what is happening on your campuses
SPECIAL SKILLS:
- Highly motivated, leadership skills and involved on campus through student organizations,
- sports / clubs and Greek Life
- Interested in marketing, lifestyle brand activation, PR events and fashion
- The ultimate GILT Insider is intelligent, enthusiastic, fashion-forward, driven and outgoing on
REQUIREMENTS:
- Resume and cover letter explaining why you are the ultimate GILT Insider
- Current Major: Marketing, Communications, Fashion / Merchandising, Public Relations and or
- Events
- Most currently enrolled as an undergrad freshman, sophomore, junior or senior
- 10 –15 hours a week of your time
** This is a paid internship position and students will receive bonuses and additional incentives as well as a formal reference letter for future use
Boston Logan International Airport is currently looking for a marketing intern:
Yes, You Could Be Boston Logan’s Next Marketing/Media Intern!
- Do you have a background in marketing/communications?
- Do you want to work in a fun, fast-paced environment?
- Can you present yourself well and write a decent paragraph (or tweet)?
- Can you work for no pay but tons of cool learning and networking opportunities?
- Do you know how to get to our office in East Boston? (we can help with this one!)
We need someone smart. We need someone good. We need someone now.
To apply, email communications@massport.com or DM @bostonlogan.
Brand Development Associates (BDA) International, Ltd., is offering two marketing internships during the summer of 2010 in their Asian office in Bangkok, Thailand.
BDA helps companies, senior executives, and business managers build successful, growth-oriented Corporate and Personal Brands through five key services: Strategic Brand Training, Professional Speaking Services, Executive Coaching Services, Marketing Consulting Services, and Marketing Workshop Facilitation Services.
About the Internship:
You will work under the guidance of international marketing & branding expert, Brenda Bence, based out of her company’s Asian HQ office (Bangkok Thailand). You will be tasked with managing several international marketing projects both on and off the Internet including, but not limited to:
- Website affiliate marketing program development
- E-newsletter data base subscription growth
- Teleseminar/webinar development
- YouTube video creation
- Audio book development
- Online course implementation
- Social media marketing program management.
Who Should Apply:
Students with a variety of backgrounds may apply, but excellent verbal and written communications skills are key! Candidates who have backgrounds in the following would find this most opportunity most interesting: Marketing, International Business, Public Relations, Communications, Entrepreneurship. Also,
- Absolute fluency in English
- Excellent writing and speaking skills; articulate
- Self-Starter – independent worker – confident
- Quick learner (there will be quite a bit of training at the beginning)
- Possess a passion and interest in marketing & the internet (ideally would have some experience with internet marketing, but they will train as necessary)
- Motivated, energetic
- Mature, professional
- Organized
- Goal oriented
- Willingness to do what’s necessary to get the job done right
- Interested in international work/living abroad
See the full internship description here.
