Blog Archives

Conquer Crisis Communication at PRAdvanced: #FuelTheFuture

We’ve all been in some sort of crisis situation where we’ve wished that we had a prior plan to handle it. PRAdvanced: #FuelTheFuture is bringing highly renowned speakers in the public relations industry to present their most useful advice for for managing a crisis. This Saturday, hear from American Red Cross’s Donna Morrissey, presenting on crisis communication and managing social media presence.


Speaking on the panel is lifelong Bostonian Donna Morrissey, Director of Communications for the Red Cross. Morrissey was director during the crisis and aftermath of the Boston Marathon bombings. In response, the organization provided trained mental health workers to help families, handed out food, water and relief items; and held a blood drive.

With how social media and technology has advanced, businesses need to be active and need to  implement strategies to prepare for crises that are likely to hit; and even prepare for those that are unlikely. There’s no better opportunity to not only learn how to prepare for a crisis, but also to prepare for your own future career and interests.

Haven’t registered for PRAdvanced: #FuelTheFuture yet? Register here!



Fuel Your Future with Sports Marketing

035d462 197775_3b3e17ccfb6846f28d99e39897b1e52e.jpg_srz_242_242_75_22_0.50_1.20_0.00_jpg_srzWe’ve all been guilty of being fixated to our televisions this past week watching the Winter Olympics unfold. While you probably realized your secret lifelong dreams of becoming a gold medal winning figure skater, curler, or skier might not come true, perhaps you’ve uncovered your real life calling- sports marketing/PR.

At PRAdvanced this Saturday, hear from Founder/President of Activate Sports & Entertainment, Jim Delaney. A 20+ year veteran of the pro sports and arena industry, Delaney has previously handled the marketing and public relations for TD Garden, the FleetCenter, and seven seasons with the NBA’s Washington Wizards. His impressive track record also includes countless awards such as winner of the Social Media Icon Award, the National GIGI Award, and inductee of the Event & Arena Marketing Hall of Fame.

Also speaking at the Sports Marketing panel is Patrick Nelson, Marketing and Promotions Assistant with the Boston Bruins Game Night Staff.  Nelson is responsible for acting as a goodwill ambassador during all home games and assisting the Marketing, Boston Bruins Foundation and Community Relations Departments in enriching the fan experience, as well as executing community events.

There’s no better time to get in the game and prepare for the fast-paced world of sports marketing/PR. You just might discover that you can fuel the future of sports from the sideline.

Get the ball rolling and start follow Activate on Twitter! Haven’t registered for PRAdvanced: #FuelTheFuture yet? Register here!

PRAdvanced: 5 Things To Bring to Conference


PRAdvanced: #FuelTheFuture is just around the corner.  In order to get the most out of this great networking and learning experience, you need to be prepared.  We’ve compiled a list of things you don’t want to forget on February 15th!

1. Your résumé.  Our career fair attendees include some of the best brands and PR agencies – this is the time to network.  Get names, business cards, and information about internship and job opportunities.

2. Business cards.  Have your own business cards already? You’re ahead of the game! This is the perfect opportunity to put those puppies to good use. If not, consider printing some up before conference with your contact information. It’s good to have a recruiters’ information, but it’s even better that they have yours.

3. Business casual attire. Dress your best to make a good impression. One of these professionals could be your future supervisor.

4. Questions. Expand your education beyond the classroom. This isn’t “Intro to PR,” this is real advice from professionals who are well versed in working in, and adapting to, the dynamic communication industry.  Prepare some questions ahead of time that you would like answers to about the industry – these are the people you’ll want to ask them to!

5. Your networking game. It’s not everyday you’ll likely have this many PR professionals and students in one room. Get contacts, make connections, and start building your network. These people could be your future bosses, and will be your future colleagues.

See you February 15th, and get ready to #FuelTheFuture!

Introducing PRAdvanced: #FuelTheFuture

Conference is just a few weeks away, and while we are planning out the final details we will let you ponder this…

“What can you do to challenge what you think you know about something?” –Tamsen Webster

Check out the video below to hear what else Tamsen Webster and Professor/Boston University PRSSA Faculty Adviser Steve Quigley have to say about why they are excited to #FuelTheFuture.

A Review of PRAdvanced

If you had to miss PRAdvanced last Saturday, you truly missed out. It was an amazing day filled with honest advice and newurl perspectives all surrounding the theme of “Embrace the Possibilities”. This post is a quick wrap up of the event, a mix of what I learned from the conference and what the speakers said which really inspired me. However, you don’t even have to read this post to know what happened because almost every person that attended the conference was live tweeting, using #PRAdvanced.

The day began with a riveting talk from the keynote speaker, Rob Flaherty, CEO of Ketchum PR. With giant props, pictures from his own PRSSA days and videos showcasing examples of great marketing, Mr. Flaherty’s address was fun, but still incredibly informative. Here are a few of his great quotes that I had to live tweet:

– “Think of the new definition of news as something important enough to find me.”
– “We’re increasingly in the content creation business.”
– “Our business is about helping our client do the right thing.”
– “Perspective is one of the most important things in business and in life.”

Following Mr. Flaherty’s opening address, we broke into small groups for breakout sessions ranging from video skill featuring Steve Garfield, Author of Get Seen and Founder of Boston Media Makers, to Corporate Social Responsibility with Simon Bowers, Account Supervisor, Sustainable Business Practices, at Cone Communications. The breakout sessions are designed as a more intimate gathering with only about 20 people in the room so it gave listeners an opportunity to ask questions and really engage with the speaker.

We took a short lunch break after that where we had the pleasure of hearing Dean Elmore, the Dean of Students at Boston University, give a talk about networking, connecting to industry professionals and how it’s similar to flirting. Dean Elmore described, “We know good flirting when we see it” and when networking with the person that just might get you that dream job, you definitely want to be a good flirter.

Finally, we ended the day with the much anticipated career panel, let by moderator and BU professor, Dr. Edward Downes. The panel consisted of Susan Baba, a Male Grooming Communications manager for Procter and Gamble, Rachel Leamon, Client Executive, Technology Practice Burson-Marsteller, Lauren Reilly, professor at Simmons College and Laura Oggeri, Director of Communications for Senate President Therese Murray. Each woman gave a thoughtful response to the questions asked of her by Dr. Downes representing corporate, agency, non-profit and governmental public relations. Although their answers were not always similar they had a common theme: you never quite know where an opportunity will arise. The women all agreed that no two days are similar in their industry and that similar regret was that they did not follow up with contacts they should have prior to the job search. They didn’t quite expect to have the careers they have today, but urged students to keep an open mind and take advantage of what comes their way.

As the career panel finished up and we headed to the career fair, I felt very inspired by the amazing speakers I had heard throughout the day. Sometimes from a student’s perspective public relations can seem like an overwhelmingly large field with so many paths and directions to take that it’s hard to narrow down. I don’t think the theme could have been more appropriate to calm many students’ woes.

Although the conference is over, keep the conversation going using the hashtag #PRAdvanced.

Weekly Meeting: Résumés, Networking, and more!

With less than two weeks to go until our annual professional development conference, the Executive Board would like to share some tipsurl-1 and tricks on how you can be prepared to get the most out of the day. Haven’t brushed up on your résumé lately? No problem. Not sure whether to bring business cards? We can answer that. Do you find networking awkward? We can help with that, too.

As always, we’ll meet in SMG 222 at 5pm. See you then!