Posted by brianawsngr
Facebook: Although Facebook has been around for more than a decade, the social networking site still graces the top of the charts. The site is constantly updated and revamped to meet the latest technology updates, social shifts, or business needs. Because of Facebook’s inventive improvements, PR professionals can dabble in various tools on Facebook to closely connect with their audience and effectively promote a product or event. For example, an in-house public relations department can create a “Page” for their business or organization. Using the page, the PR department can create posts and “promote” them if they want to reach a wider audience, choosing between locations and age ranges. The PR department can pay for advertisements to pop up on various feeds along the edge of the website. If the PR department has an event coming up, the team can “Create an event” outlining the location, time, and other important details, and invite their friends to the page.
LinkedIn: LinkedIn provides opportunities for professional individuals to network across a channel strictly for career purposes. Public relations professionals can use it to connect with other communication specialists and compare experiences within their fields. There is a plethora of groups for various professional areas where individuals can post and read articles about significant topics pertaining to their occupation. Additionally, individuals can join groups to read information on professions that may interest them. Public relations groups on LinkedIn cover topics from crisis management to effective social media sites. Public relations teams can use this site to scope out future clients and as a tool to meet other specific professional needs.
Twitter: The strictly 140-character streaming site has grown from being an outlet to share quick, nonchalant thoughts with friends to a media outlet used to communicate with publics around the world. PR professionals can use Twitter to gain perspective on clients and their current audiences, and it can help PR professionals determine audiences clients may be able to attract in the future. Public relations personnel can also use the site to provide quick information about an event or product to an audience that mainly uses Twitter. Another way that PR professionals can benefit from Twitter is by networking. There are millions of users that have diverse interests and occupations. Public relations teams can use twitter to “tweet” at other PR firms to learn new communication techniques or to connect with new clients to reveal that the team has an interest in them.
MySpace: Haven’t heard of this one in a while, huh? MySpace was previously known as the “it” social networking site, and for many it seemed to have disappeared off the face of the Earth; however, it has transformed into a popular networking tool for the entertainment industry. Hosting comedians, bands, and musicians, the site offers customizable pages and a bypass of tough streaming laws. If focusing on public relations in the entertainment industry, PR professionals can use the social media platform to promote their client through an interactive page or search for potential clients on the easily-accessible website. Public relations teams can also use MySpace to run a campaign for a product or client by accessing those interested in their focus area.
Instagram: Instagram is the social media application most used by individuals under the age of 35. Throughout the past five or so years, Instagram has grown into a super social media site forcing Facebook to put up its boxing gloves. No need to worry, though, the two are here to stay comfortably living side-by-side in the social media world. Compared to Facebook, Instagram is an entirely different form of communication. It uses pictures and captions as the sole sharing method. PR professionals can use Instagram accounts to post pictures of their company’s work in the office or the community, of an upcoming product or campaign, or of a client’s work or product. If a PR team is having trouble reaching a younger audience, they can use an ad promotion that shows up on users’ feeds or they can interact directly with potential audience’s posts to grab their attention.
Posted by Jen Probst
When it comes to online writing, length is just as important as content. Learning how to craft the perfect blog post, tweet, or Facebook update is essential for reaching your audience. Check out these guidelines for perfecting your online writing abilities:
In terms of blog posts, length is dependent on the content. Therefore, length should reflect how long it takes to capture and convey a message. However, blog posts ranging from 300-400 words are more likely to result in readers finishing the entire post. It is important to keep readers engaged and intrigued throughout the entire body of writing.
While Twitter does enforce a 140 character limit on tweets, is this really an ideal length? Fast Company’s research has found that tweets made up of 100 characters gain the most retweets, overall. With this in mind, adhering to a short and concise style is key when attracting larger audiences on Twitter.
Facebook is another platform where readers generally do not expect to find or read full articles—with the exceptions of links to external pieces. Therefore, focusing on key words and points can help draw audiences into posts and articles, whether on the site or hosted elsewhere.
Ultimately, being straightforward in your writing is essential to developing engaging content. Focusing on the readers’ attention is important when gauging what will most likely be read versus what will be overlooked. And remember, be sure to take note of your length when it comes to your next online post.
Posted by Phoebe Bowe
There has been a lot of talk in the wake of Twitter going public, meaning it will become a publicly traded and owned institution. Financial experts are asking questions about the company’s profitability, the level of disclosure in the company’s IPO and details about the company’s advertising sales. While these questions raise valid points and spur necessary discussions, they are usually only interesting to the Wall Street Journal crowd and financial types, as well as to me.
Public relations professionals and pre-professionals are already well aware of how Twitter can be used as a communication tool for building brands, and for disseminating information. Organizations, celebrities, and other public figures can build massive followings, which make it easy to share information quickly and efficiently with millions of people at a time. This social media activity can be easily analyzed and measured. Companies, individuals, and organizations can look at the activity of their Twitter accounts—how many followers they’ve gained and/or lost, as well as the number of retweets and favorites their tweets have received. This information can be useful in analyzing the effectiveness of a certain message or tactic. People are also taking the opportunity to compare Twitter to Facebook in terms of success, number of users, pervasiveness and popularity. Sorry Twitter fans, it can’t be avoided. If you look beyond Twitter as just a “Facebook competitor,” you will see that Twitter has many unexplored uses.
Twitter is no longer restricted to use by public relations representatives; Nielson uses Twitter to measure the online activity associated with television shows. Last year, the company began offering Nielson Twitter TV Ratings to television networks as an additional source of information about a shows’ ratings.
As more uses for Twitter are discovered, its popularity is sure to grow among professionals in the workforce. The future of Twitter maybe not be easy to predict at present, but it will certainly be interesting to see how it unfolds.
Posted by JosephMartelli
Twitter: You like to keep your followers informed about what you are thinking on a regular basis. You present your thoughts in no more than 140 characters and are constantly thinking of the perfect Twitter bio.
Facebook: You love sharing your life with your 800+ Facebook friends. Whether it be Facebook stalking, or throwing your friends most recent profile picture a “like”, you use Facebook as a means of keeping in contact with new and old friends. You are a connector and like to stay in the loop!
Instagram: Figuring out which filter works best with a photo may as well be considered one of your special talents on your resume. You love documenting what you are doing and what you are eating on a regular basis. Getting more than 11 likes on your photo means that your followers think your photo is actually cool. Some may consider you “hipster”, but in reality you have a great artistic eye. Don’t forget to add some hashtags in your caption to make your photo searchable!
Foursquare: Whether you are checking into a movie theater or fighting for the mayorship of your college dorm, checking in on foursquare is a necessity wherever you go. Don’t forget to leave a tip at your favorite restaurant or destination and lookout for great foursquare deals in your area! Who doesn’t love getting a discount on their lunch by simply checking in?
Posted by jillskuza
The ever-changing Facebook has come up with yet another feature. Facebook is now letting friends promote the statuses, photos and videos of other friends for a small fee. The evolution of this concept, promoting via Facebook, began when the company allowed advertisers to sponsor posts to push certain ads, and then when it allowed users to promote their own posts. Now as long as you are friends with whoever posted you have the power to promote it.
The new feature will allow certain news, for example a friend’s engagement, or a friend’s volunteer event to gain more coverage than it normally would, now that the post is circulating throughout different friend circles.
It’s difficult to determine how popular this new feature will be. How many people are willing to pay to get messages out there? Maybe for the average Joe this might not be worth Facebook’s trouble. But as for the PR pro, this unlocks a whole new way to reach audiences. People are more likely to be susceptible to messages that are sponsored by their friends. If information on a new product or a certain event is delivered through a trusted source, they are more likely to gain interest, or participate. Social media strikes again.
This post is apart of our weekly Tech Tuesday blog series.
Posted by Tessa Schaaf
Nowadays it is harder than ever to stand out in the job hunt. If you don’t have the right connections, your resume is one of many similar-looking pieces of paper in an endless stack. So how can you stand out and make employers take notice? A creative way to set yourself apart from the pack is to design a “Hire Me” campaign on Facebook.
Step 1: Create a Facebook page for your campaign
To do so, go to the “Pages” tab on the left hand side. If you run your mouse over it “more” will pop up; click on that. Click on the “Create a Page” button and you will be given options as to the type of page you wish to create. You can choose between several categories, however for our purposes, local business or place, brand or product, or artist, band or public figure could all work depending on the angle you take. An added bonus, Facebook business pages are searchable on Google.
Step 2: Add colorful and creative professional content
Treat the page as an expanded resume. Don’t leave out the traditional resume elements such as past work experience and skills but take the opportunity to add as much life and personality as you can. There are many ways to illustrate why you are the perfect candidate for your dream job. If graphic design is your forte, include an album of your portfolio materials or design a logo for your profile. Include a YouTube video introducing yourself to provide a bit more personality. Include links to your blog or website.
Here is an example of creative video content that is really effective. It is funny, shows personality and most importantly, is memorable. Matthew Epstein created a “Hire Me” campaign in an effort to land his dream job with Google. Although Google did not end up hiring him, he still landed a great job because other companies had noticed his creative efforts. Even if you don’t end up getting the job you were planning for, you may get an equally desirable job in the process.
Step 3: You have access to targeted ad creation, use it
Facebook makes it very easy to design ads for specific targets. For a full explanation of how it all works and how to get started, click here. A total success story in favor of using these ads is the “Hire Me” campaign of Marian Schembari. She used the article, “Use Facebook Ads to Make Employers Hunt You Down” as a guideline for her strategy. Schembari created hyper-targeted ads to get the attention of several big publishers. According to Schembari’s website, “at least one person from every publisher [she] focused on emailed [her] to tell [her] they passed [her] resume on to HR, wanted to meet, or even just to say they liked [her] idea.”
There are many ways of approaching a “Hire Me” campaign but a lot of success stories have used Facebook because of its user-friendliness and wide reach. If your Facebook page is your home base, other social media platforms can be very effective in drawing attention to it. For example, creating a corresponding Twitter handle to drive traffic to your page. Get creative, get innovative and good luck. Your dream job is waiting for you.