Blog Archives

Surviving Freshmen Year: 3 Tips to Help You Fly In COM

Although now a sophomore in Boston University’s College of Communications (aka COM: the College of Outstanding Minds), I reflected on my freshmen year and am reminded of nothing but great memories.

Here are a few tips that I wanted to share about surviving a hectic first year in COM and how to pass with flying colors.

  1. Take Advantage of Everything COM Offers: Walking into COM, you know that the atmosphere is friendly, upbeat, and utterly cool. COM is highly respected for its COM Career Services and COM Student Services offices located in the right area of the building. One tip for all COM students is to take advantage of everything these offices offer you. These two offices offer resume and cover letter help, guidance on finding jobs, and information about internships that are best for you. Also, COM has patient academic advisors who cater to you and do everything they can to assist you with grades, classes, and internship inquiries. COM offers one-on-one help to their students, but they also host weekly informational meetings on social media sites, like LinkedIn and BU Career Link, as well as information on internships they offer. It is never too early to plan out your future in COM. I went to many of these meetings and had an advantage over my fellow peers who did not, as well as those who did not meet with advisors and mentors. Read the rest of this entry

David Meerman Scott at BU

UPDATED – 01/28/11 – Boston University has made an exciting announcement that as a joint event between the College of Communication and the School of Management, renowned author David Meerman Scott will be speaking at BU’s Morse Auditorium on February 2nd, 2011 at 4:30pm. The event will be open to the public and no registration is required. Check below for a full biography on this amazing speaker and author! Mr. Scott is also featured in PR Advanced: Be The Change’s first promotional video.

Also check out the official announcement from BU’s School of Management.

David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.