Category Archives: PRSSA

Fitness Tips during #PRSSANC

Written by: Michael Schiavone

 

One of the many reasons I love living in Boston is because it is such an active city. As an avid fitness enthusiast, there are options for all different fitness levels and interests. For those of you like myself that want to continue your exercise routine throughout the conference, here are some options:

 

1. For those who like running, go visit the Boston Esplanade.

This is a paved trail path that runs along the Charles River up to Cambridge from Back Bay. The closest access point to the Park Plaza Hotel is at the corner of Arlington and Beacon Street. The esplanade is always buzzing with activity and it is hands down the most scenic run in Boston.

 

2. For a gym workout, try the gym at the Park Plaza Hotel or Boston Sports Club.

The Park Plaza Hotel has a small gym on site, or try other gyms nearby using a day pass. The Boston Sports Club on Boylston Street offers day passes, and it offers a full range of weight and cardio equipment for a complete workout. Boston also has many Equinox locations. If you have an existing Equinox membership (they don’t offer day passes), there is one on Dartmouth Street.

 

3. If neither of those options are your style, try SoulCycle!

Only an 8-minute walk from the Park Plaza Hotel, this is a great workout suited for everyone. Whether it is your 1st time or 23rd time, SoulCycle offers great day and week passes at discounted rates. It is perfect to keep you moving through Conference weekend!

 

For more information, please feel free to reach out to me. I am happy to give suggestions or recommendations based on your fitness interests.

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#PRSSANC Restaurant Recommendations

Written by: Amanda Howard

 

Boston University’s PRSSA Chapter is excited to host the upcoming #PRSSANC! Here is a helpful list of restaurants close to the Park Plaza Hotel for you to try out while in Boston!

 

1) MJ O’Connor’s Irish Pub ($$-$$$)
27 Columbus Ave
Boston, MA 02116

Connected to the hotel, this restaurant features classic pub dishes that are too good to miss. The clam chowder is especially delicious, and the atmosphere makes it fun for a night out with your chapter.

 

2) Crazy Dough’s Pizza ($)
8 Park Plaza (City Place)
Boston, MA 02116

Looking for a quick slice of pizza? Crazy Dough’s is especially tasty, and the price is unbeatable.

 

3) Fire and Ice ($$-$$$)
205 Berkeley St, Park Square Building,
Boston, MA 02116

This restaurant is so much fun because you pick out your food and bring it over to a grill where chefs cook it right in front of you! The best part: you can keep going back for more. They offer a variety of food such as pasta, steak, chicken, veggies, and more.

 

4) The Friendly Toast ($-$$)
35 Stanhope St
Boston, MA 02116

Don’t let the name fool you! They offer more than just breakfast with items such as omelettes, pancakes, sandwiches, burgers, and more, this place is fun and worth the trip!

 

5) Maggiano’s Little Italy ($$)
4 Columbus Ave
Boston, MA 02116

This family-style Italian restaurant is just one of the many Italian eateries around Boston, which you can find more of in the North End. It’s location is convenient to the hotel, only a 3-minute walk, and they offer large portions for good price.

#PRSSANC Fashion Tips

5 Clothing Items to Help You Survive Boston Weather When You Visit for #PRSSANC

The PRSSA 2017 National Conference is just around the corner, and the Boston University Chapter is so excited to be hosting. Looking ahead at the forecast, we realized that some visiting Chapters may not be prepared for our cooler climate, so if you’re looking for some packing advice for the National Conference, you’ve come to the right place. Here are some ideas of must-pack clothing items when visiting and exploring Boston:

 

  1. Layers Layers Layers

October in Boston can be chilly or it can be warm. The best way to be prepared is to layer up, so you’re able to add or remove layers as you go from outside to inside and room to room in the hotel. Some of my favorite layering items would include cardigans, scarfs and light jackets.

 

  1. Boots (Preferably Waterproof)

Fall boots such as heeled booties, dress boots or desert boots can be a great addition to your look for the Conference to keep you confident while networking at the Career Development Exhibition, but they will also keep you warm and prepared to go outside if the weather is drizzly.

 

  1. A Raincoat

The forecast for Oct. 6-10 is already predicting a light rain for at least one of the days, but Boston weather in autumn is unpredictable, so come prepared with rain gear no matter what the forecast predicts. I would definitely recommend a raincoat versus an umbrella because Boston can be fairly windy, and the wind tends to turn umbrellas inside out.

 

  1. A Large Tote or Backpack

You need someplace to store all your layers if you remove them, right? But seriously, as you’re exploring the city, especially in the fall, it’s best to bring a bag with you to carry water, if it gets hot, and a raincoat or extra layer, if the weather takes a cooler turn.

 

  1. Warm Socks or Stockings/Tights

You will want to look your best for all of the sessions planned for the National Conference, but you will also want to make sure you’re prepared to stay warm. Adding tights, stockings or fun, warm socks to your Conference look will keep you looking fresh and feeling toasty.

Tune In: Conference Recap

On February 20th, 2016, we hosted our annual regional conference, PRAdvanced: Tune In! The main theme of our conference centered around the fundamental communication principal of learning how to “listen first and talk second”. We had the pleasure of interacting and networking with various PR professionals, as well as many other PRSSA chapters.

Conference weekend kicked off with a Welcome Reception on Friday night, where Tune In! attendees mingled with one another over beverages and desserts.

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The conference itself was kicked off the next morning, starting with a complimentary breakfast. Soon thereafter, attendees headed towards the Law Auditorium for a keynote address by our keynote speaker Sarah Unger, who is the Director of Marketing Strategy at Viacom.

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After the keynote address, there were two series of back-to-back Breakout Sessions, where attendees could choose to hear from representatives of different companies such as Ogilvy, C-Space, Meltwater, Brand Content, Weber Shandwick, and Situation Interactive.

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Soon after the Breakout Sessions concluded came lunch time! Everyone enjoyed a delicious meal at the GSU Metcalf Ballroom, which was provided by PRSA Boston.

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When lunch came to an end, everyone gathered in the Law Auditorium to hear from a panel made up of fitness Youtuber Taryn Gilligan, fashion blogger Kristen Uekermann, and the founder of Twitter account @OnlyInBos. Matt Warren, from Panera, helped moderate the panel and the interaction with the audience.

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Next on the program was PRlympics, where attendees were formed into groups and had to find solutions for hypothetical PR situations, such as how to manage a crisis in which a snowstorm forces Broadway to cancel every NYC show that weekend. The team with the best responses and most points were the winners of pink and teal selfie-sticks!

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TuneIn! concluded with a career fair in which attendees got to network with 15 different PR agencies and learn about various job and internship opportunities.

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Overall, BUPRSSA had an amazing time hosting TuneIn! and getting to meet amazing PR practitioners from around the country. This wouldn’t have been possible, however, without our hardworking conference coordinator, Emily Gianvecchio (COM ’18), so cheers to Emily for putting on a fantastic regional conference!

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Photos courtesy of Savanah Macdonald (COM ’19).

 

 

 

Doing Good Means Good Business

corporate_social_responsibilitySeptember is ethics month for PRSA and fittingly BUPRSSA’s first speaker of the year presented on corporate social responsibility. Last Thursday, September 18, 2014, BUPRSSA welcomed Simon Bowers, senior account supervisor at CONE Communications. Bowers gave an engaging presentation on the history of CSR in America. He explains how CSR has its beginnings in the environmental movement of the 1960s and has evolved into an important part of ethical business practices and a specialized division of the communication industry.

People want to feel good about the companies with which they do business. It’s up to businesses to implement practices that people want to support and often times it is up to communication professionals to convince businesses of the importance of CSR. From a traditional business perspective, corporate social responsibility isn’t just about pleasing customers and helping society. CSR also contributes to a company’s bottom line. Bowers referenced a study that found that people are not only more likely to trust and view positively a company that has good CSR but they are also more likely to buy from a company with good CSR. Ethical business practices not only enhance a company’s reputation but also help attract more customers.

It is up to communication professionals to help companies see the importance of building CSR into the brand and mission of a company from the beginning. It is too late to respond to a crisis after it happens and a company’s image can be tarnished forever by one incident. It will be many years before a consumer can think of BP Oil without thinking of the oil spill in the Gulf of Mexico. Images of collapsed factories in Bangladesh and injured employees are seared into consumers’ minds. Companies need to be proactive and implement sustainable, ethical practices on every level of operation to avoid crises and negative attention. Corporate social responsibility is essential to all areas of a business. CSR means transparency from management, fair wages for employees, healthy working conditions for factory workers halfway around the world and ensuring that products are safe not only for consumers but also for the environment.

The importance of CSR in today’s marketplace cannot be overestimated. Today, consumers and society itself hold businesses to a higher standard than ever before. It is time for corporations to embrace this change and take full advantage of the opportunity to do good while doing good business.