Category Archives: Digital (Social) Media
Posted by Stephanie Brown
Seeing as we are all attached to our smart phone and laptops anyway, why not make them work for us? Staying organized is a must in our busy college-lives, and these apps can help you stay on top of everything you need to do to be successful.
This is the perfect to-do list app. Download it on your smartphone and your computer, and update your to-do list wherever you are. You can make multiple lists or collaborate on to-do lists with others. I use it to keep track of my assignments, make plans for projects, and every day tasks. It is so easy to use, and it looks great.
This is for all of you who work best in the wee hours of the night or the early morning. Ever sit down to get stuff done, realize part of that includes sending emails, but that it’s 2AM? Not the most appropriate time to send a professional email. With Boomerang, you can write an email and schedule it to send out whenever you want. If you are applying to jobs or internships, you can also set a reminder for when you should follow up.
Perfect for group meetings. Everyone inputs what times they are available and Doodle shows you the best times to meet.
A productivity classic: write and collect everything from to-do lists to research and access it across any platform. Perfect for keeping your notes and schedules organized.
You are just absentmindedly scrolling through Twitter, you see an interesting article, but you don’t have time to read it now, Pocket allows you to save any article for later. Everyone knows a PR pro needs to stay up to date – and Pocket helps you do that.
Take a deep breath and let your smart phone and computer help stay organized and get everything done.
Posted by Jessica Blair
For many tech-savvy people, the release of the iPhone 6 and iPhone 6 Plus was as magical as Christmas morning. For myself, I was extremely eager to get the new iPhone so I would now have the same charger as everyone else (#iPhone4struggles). At 8 AM on September 19th, 2014, Apple stores around the US opened to long lines of customers, waiting eagerly to be the first to get their hands on the new iPhones. And to the people who waited in-line at Palo Alto store, they were lucky enough to meet the big man himself, Apple CEO, Tim Cook.
At the announcement event on September 9th, Cook ranted and raved about the new iPhones with their larger frames and thinner display, saying that “they are without a doubt the best iPhones we’ve ever seen.” With a statement as heavy as this, the iPhone 6 and iPhone 6 Plus has a lot of pressure to live up to and for a while, it did. But when Unbox Therapy posted the “iPhone 6 Plus Bend Test” video four days after the phone’s release, a media frenzy began that no one could have anticipated.
In the video, Lewis Hilsenteger from Unbox Therapy decided to test the phone’s strength after noticing a slight bend in his iPhone 6 Plus. He applied what seemed to be minimal pressure to the phone and you immediately notice that the phone did bend. Within hours, the video gained traction on social media and lead to the appropriate hashtag #Bendgate trending. People all around the globe began flocking to Apple stores, trying to recreate the bending and subsequently ended up damaging these phones beyond repair. In those cases, with the people who purposely damaged these phones, it was irresponsible and took away some of the credibility for the hashtag.
However, what came out of this unfortunate situation and the trending hashtag for other companies is absolute PR gold. Kit-Kat and other phone electronic companies, such as Samsung and LG took complete advantage of Apple’s weakness. LG and Samsung both established that their phones are purposely designed to flex or curve; while Kit-Kat tells the consumer that their candy doesn’t bend, it breaks. This clever play on words and concept behind their product is what every PR professional secretly hopes for: to highlight their product through another company’s misfortune.
In terms of Apple’s PR, it has always been based on the product being the best of their kind – best design, best operating systems, etc. But with that in jeopardy, regarding the iPhone 6 Plus design and the recent bug issues with the iOS 8, Apple might have to find a solution to their PR strategy. Though sales in the iPhone 6 and iPhone 6 Plus have not slowed down, it is only a matter of time before this bubble bursts.
Posted by abigail miglorie
I’m a nineteen-year-old girl who loves fashion. I love that the clothes I wear express me in a way that differs from everyone else. With the recent Urban Outfitters controversy and the fact that it is PR Ethics Month, I thought it would be the perfect time to exhibit how the clothing they are producing isn’t only offensive, but it hits a personal spot (and I’m sure several others) that tears me apart.
Urban Outfitters sells exactly what you think they would. They sell the urban, hip, and vintage clothes that would make any suburban girl feel way more urban and hipster than they actually are (including me). But something that many people seem to not know is that the company is gaining a reputation of being offensive and socially controversial. Urban has been known for producing controversial t-shirts since the early 2000’s when the store began, but it wasn’t until a few weeks ago that the company really started to spiral out of control.
Recently, Urban released a gray V-neck tee with the words “Eat Less” plastered on the front of the shirt. Coming from a girl who has suffered from her own eating and body issues for several years now, the reassurance from a well known store that I’ve shop at stating that it is okay to embrace one’s eating disorder is truly wrathful. We live in a society that already pressures many to feel and attain this unattainable goal of “perfection” to begin with, and the fact that Urban is promoting eating disorders and the ideal of perfectionism leaves me breathless and infuriated.
Not only did the “Eat Less” shirt rub people the wrong way, but Urban also designed a distressed Kent State sweatshirt that mimics the Kent State campus tragedy where 67 students were shot while protesting the Vietnam War. The gray sweatshirt features what appears to be blood splatter and retails for nearly one hundred dollars.
As someone who struggles endlessly with her own body issues, should I really be supporting a company who is promoting that kind of self-destructive thinking? As a college student, should I be supporting a company that imitates campus shootings, where people’s classmates and friends were killed?
Fashion should be able to let one express who they are.
Posted by Phoebe Bowe
I joined BUPRSSA the fall of my freshman year at BU. I didn’t know anyone at the first meeting and I felt a little overwhelmed as the e-board described the different committees. At the end of the meeting, I swallowed my apprehension and signed up for the PRAdvanced conference committee. Looking back on it now, I couldn’t be happier that I did.
I entered BU fairly certain that I wanted to study public relations. After the second weekly BUPRSSA meeting, I was sure. BUPRSSA continues to fuel my passion for PR and has supplemented my education in the communication industry in ways I couldn’t imagine.
I’ve met and formed friendships with other public relations students. When I started at BU, I didn’t know any other PR majors. I met at least a dozen COM freshman in my first few days—four of them even lived on my floor—but none of them were studying public relations. BUPRSSA is a great network of students who can offer suggestions on what classes to take, advice on assignments, resume critiques, and tips on internships and interviewing.
I’ve gotten real-world, resume-building experience. The work I did with BUPRSSA helped prepare me for my semester as an account executive with PRLab and my summer internship. As part of the PRAdvanced conference committee, I’ve learned event planning, social media strategy, and community outreach. I’ve also sharpened my blogging skills as a writer for the Digital Media Committee.
I’ve learned from and made connections with local PR professionals. The public relations professionals who speak at the BUPRSSA weekly meetings offer the kind of education you don’t find in a textbook. It’s refreshing and exciting to hear about the public relations industry from people who work in it every day. I’ve gotten advice on how to stand out in an interview, writing and social media tips, and some really encouraging life and career advice in general. The weekly meetings are an opportunity to learn something new about the industry and make connections with local professionals (and you never know what these connections might lead to).
I’ve gained a lot from BUPRSSA in the past two years and I am excited to see what lies ahead. Becoming a member is a great option for students looking to get hands-on PR experience while also getting involved on campus or students who want to expand their PR education beyond the classroom. BUPRSSA has been an amazing resource and community for me personally and I encourage every public relations student to join.
Posted by Amy O'Connell
I was really lucky to have landed an internship at a small agency called Aigner/Prensky Marketing Group for the summer after my freshman year. I had basically no experience and only a few introductory courses under my belt, but they decided to take me on as an intern and I couldn’t be happier.
Since the agency is so small, I really got to work with everyone from my fellow interns to the two heads of the company. I started off small, scanning articles featuring our clients to log in our data base, adding event listings, and sending out pre-written pitches. Slowly but surely I learned everything from how to put together a media list to writing press releases. It was really great to see my work go from drafts that needed dozens of edits, to more polished pieces that only needed a few smaller changes. One of the big accounts I did a lot of work for, the Food Truck Festivals of New England, is completely run by the agency so I was really lucky to get a small taste of event planning for the festivals and to see the effects of all the PR work I did.
Obviously a first internship is the first real world experience you’re going to get in whatever field you’re interning in, so there are always going to be a lot of new skills to learn. For me, it was all the basics of PR, plus a few tips on event planning. In addition to all that, I learned a few other things that I think are really important to always keep in mind.
1. The first draft is almost never going to be the last. There are almost always going to be changes, edits, and updates to make to any press release or piece of work. At first I was a bit discouraged when I saw all the edits my supervisor wanted to make to a release I wrote, but I soon learned that it’s all just part of the process, like writing an essay for school. Even after a release has been finalized, sometimes the clients change details and you need to be able to go back and quickly make changes.
2. The 3-C’s of pitch emails: clear, concise, conversational. Obviously with a pitch you want to get the point of the pitch across to the media as clearly as possible in an email they can quickly scan and understand. It’s also important to make the pitch feel like telling a friend an exciting piece of news as opposed to a boring lecture.
3. If you’re confused, try to figure it out, then ASK! Internships are about learning how to work in a specific industry, so no one expects you to know everything. Most supervisors would rather you ask questions about anything that’s unclear than have you spend an hour doing the wrong thing. While taking on more responsibility as you get more experience is fun, the goal is always to keep learning and there’s no better place to do so than people who are working in the industry you want to learn about.
Basically it’s important not to put too much pressure on your first internship. Like all internships, it’s not about labeling exactly what you want to do for the rest of your life, but about learning more about a specific industry or area of an industry. I loved my experience at the agency, and I look forward to learning more skills at future internships and expanding on the skills I gained this summer!
Posted by Jen Probst
When it comes to online writing, length is just as important as content. Learning how to craft the perfect blog post, tweet, or Facebook update is essential for reaching your audience. Check out these guidelines for perfecting your online writing abilities:
In terms of blog posts, length is dependent on the content. Therefore, length should reflect how long it takes to capture and convey a message. However, blog posts ranging from 300-400 words are more likely to result in readers finishing the entire post. It is important to keep readers engaged and intrigued throughout the entire body of writing.
While Twitter does enforce a 140 character limit on tweets, is this really an ideal length? Fast Company’s research has found that tweets made up of 100 characters gain the most retweets, overall. With this in mind, adhering to a short and concise style is key when attracting larger audiences on Twitter.
Facebook is another platform where readers generally do not expect to find or read full articles—with the exceptions of links to external pieces. Therefore, focusing on key words and points can help draw audiences into posts and articles, whether on the site or hosted elsewhere.
Ultimately, being straightforward in your writing is essential to developing engaging content. Focusing on the readers’ attention is important when gauging what will most likely be read versus what will be overlooked. And remember, be sure to take note of your length when it comes to your next online post.