Category Archives: Networking

Learn Content Creation at PRAdvanced: #FuelTheFuture

Screen Shot 2014-02-09 at 5.29.34 PMWith PRAdavanced:#FuelTheFuture is just a few days away, there is no hiding there are some great speakers on the roster.  From breakout speakers to keynote speakers to career fair attendees, PRAdvanced: #FuelTheFuture will have some of the best names in the public relations industry represented.

Has any ever asked you, “What is your personal brand?” and you have no idea what the answer is? Many of us feel that way.  And that’s why Tamsen Webster (@tamadear) is going to change your mind about that in the Content Creation breakout session.  Instead, ask yourself “What’s your story?” Because that’s what’s important. Webster’s session focuses on the power of content creation as a branding tool, as well as what your individual strengths are within this important topic.

Follow Tamsen on Twitter @tamadear, and register for her session at PRAdvanced: #FuelTheFuture on Saturday!

Haven’t registered for PRAdvanced: #FuelTheFuture yet? Register here!

PRSSA 2013 National Conference: A Recap

A whirlwind of adventure began on October 29th as the seven E-Board members boarded a plane, after zero sleep, and headed to Philadelphia for the PRSSA National Conference. After 5 days of networking, presenting, listening, exploring and a ton of tweeting (#PRSSANC was a nationally trending hashtag!), we deepened our knowledge about our craft, our Chapter, and ourselves. See below!

Instead of going over every breakout session and keynote we attended (because that would take a book), we thought it would be a better idea to let everyone know what key points have stuck with us from conference and our ideas to continue improving this rockin’ Chapter.

Chapter Development

  • Enthusiasm is key for a successful Chapter.
  • We have a lot going for us: easy access to professionals, conference, agency and our website.
  • Improvements: we have begun working to diversify our events and activities.
  • It’s time to start giving back to our community through volunteering!

Professional Development

  • Maintain relationships with your peers in your classes and in PRSSA because they are the people you will be working with and helping you find jobs after college.
  • Follow your passions.
  • Collaborate with people to get different perspectives.
  • Write fantastically.

Personal Development

  • Stay humble.
  • Balance work and life.
  • Read, learn and be a sponge (absorb everything you can).
  • Adapt in the face of change, and have a battle plan for success!

Though there are several ways we can keep improving our Chapter, a big thing we realized at conference is that THIS CHAPTER IS AWESOME! And that’s thanks to all of our amazing members!

So let’s keep getting awesomer together 🙂

A Diversified Student is an Employed Graduate

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In the world of public relations, more and more emphasis is being placed on diversity in both the organizational and personal setting. In college, that means taking more than just some random elective or going to the museum every now and then. It means getting involved in extracurricular activities on campus that widen the scope of your interests. The most unexpected club or organization could lead to success later in life.

For example, I joined Model United Nations (Model UN). This group is essentially a simulation of political bodies. It doesn’t always have to be a UN committee that you’re simulating, though. I’ve seen terrorist organizations, national cabinets and consulting firms—even the Board of Directors for Google— simulated as committees. In order to compete and succeed in Model UN, you need to know how to win over your fellow competitors to get them to work with you on passing resolutions. In short, you need to learn how to network. You also need to prove that you’re a person that people want to work with by making passionate and convincing speeches on the topic of discussion. Not everyone can elicit an emotional response to the Eurozone crisis, but I’ve seen it done. When staffing a conference, you quickly must learn how to command the respect of a room full of your peers. In crisis committees you must learn to adapt quickly to a multitude of situations and guide your committee in the direction you believe is best for them.

So without even knowing it, I was learning some of the fundamental components of being a good PR practitioner. I can now network efficiently, speak confidently in front of others and communicate my ideas in a way that will advance my goals. This is what happens when you branch out and join new clubs in college. However, the important thing to keep in mind is that you want to expand your horizons and do it with activities that interest you. I’m also a Political Science major, so Model UN was a natural fit. To the PR student interested in medical communications, Peer Health Exchange might be a nice choice. Not only do you expand your mind, but you might unknowingly expand your resume as well. So, in short, never discount an organization or club that may not seem to fit you as well as you’d expect it to. Because maybe you fit it better than you think.