Author Archives: Tianna Gallinaro

BUPRSSA Member of the Week: Phoebe Bowe

phoebeboweThis member of the week is one of BUPRSSA’s most active upperclassmen members. Originally from Hamilton, New Jersey, Phoebe Bowe is a junior in COM studying Public Relations and minoring in Economics. A true multi-tasker, Phoebe is an active team member of COM’s PRLab, an amateur photographer, and Instagram addict who loves to explore the city of Boston with her camera in tow. This week, I got to talk to Phoebe more about her love of corporate communication, her work with the PRAdvanced conference, and the skills she gained from her various internships.

Why did you join PRSSA?

I joined PRSSA as a freshman because I wanted to get experience with PR before I was able to take higher-level PR-specific classes. I also wanted to meet and get to know other students who were studying and interested in PR to learn what their experiences have been and make connections and friendships.

What is your favorite memory of being in PRSSA?

PRAdvanced conference last year. I was on the planning committee the last two years, but last year I took on a more active role. I love going through the process with the committee starting months before and then seeing everything we’ve worked for actually happen. The weeks leading up to the conference are exciting and nerve-wracking and the day itself is exhausting but also exhilarating, and completely worth it. The day starts early and ends late. We have to get there to set up very early in the morning, coordinate checking, make sure speakers arrive and get settled. We’re running around all day, but it’s a blast. I love meeting the students from other schools and PRSSA chapters and hearing from the awesome speakers.

What have you learned from PRSSA?

I’ve learned about areas of the communication industry I didn’t know existed coming into college or starting out as a PR major. We’ve had professionals from many different areas speak at meetings – media buying, event planning, content marketing, and CSR, as well as professionals with more traditional PR careers at agencies or in-house. PRSSA has really opened my eyes to all the options that PR majors can pursue. It’s exciting to think about all the options we have and the different paths we can take.

Where do you see yourself after graduation?

I see myself working in a PR agency after graduation. I like the fast-paced environment of an agency and the fact that there is always something new to work on; you aren’t doing the same exact thing every day.

What kind of PR are you most interested in and why?

I’m really interested in CSR. I want the work I do in the communication industry to benefit the organization and society. I want to help make a difference.

How would you describe BU’s PRSSA?

BU’s PRSSA is fun, informative, useful, and practical. BUPRSSA is definitely one of the favorite things I’ve gotten involved with on campus. It’s a great organization to join to meet new people, make friends who share an interest in PR, meet local communication professionals, network, and form connections. BUPRSSA offers amazing opportunities for really great hands-on practical experience but it’s not just about resume building. It’s also great for meeting new people and making friends.

What internships have you had during your college career?

I’ve been in PRLab, BU’s student-run PR agency for two semesters. It’s not technically an internship and we’re not called interns, but it has been some of the most exciting hands-on experience I’ve gotten so far. Last semester I was an account executive and this semester I am an account supervisor.

Also, last summer I interned with the marketing department at Grounds For Sculpture, a non-profit sculpture park in New Jersey.

What did you learn from your internships you didn’t expect to gain?

From PRLab I learned about working in a team from both the perspective of an account executive and an account supervisor. I think the experience has given me a better understanding of group dynamics and what it takes to work with a group effectively – how to motivate others, stay focused, and communicate effectively.

What is you favorite PR course at BU?

Corporate Communication – I’m in the class right now and I’ve really enjoyed learning about the different areas of corporate communication like CSR, investor relations, public affairs, internal engagement, etc. I like that we stay up-to-date on business news and analyze what’s going on with companies to apply the things we learn about corporate communications to how businesses are actually behaving in the real world.

 

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BUPRSSA Member of the Week: Abigail Miglorie

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This week’s member of the week is one of BUPRSSA’s very own digital media writers Abigail Miglorie, a journalism major who loves PRSSA because she can, “intertwine her love for writing and PR in one.” An avid runner, horseback rider, and nature lover, Abigail hails from a small town in Vermont surrounded by farmland that has also inspired her to concentrate in Environmental Science. Read on to learn more about one BUPRSSA’s most active members both inside and outside the club!

 

What are some of your favorite things to do in your free time?

I love to run, ride horses, blog, and write. Running has been a passion of mine for as long as I can remember and I’m currently training for my second half marathon, which is in February. I’m hoping that one day I will be running down the busy streets of Boston in the Boston Marathon!

 

Why did you join PRSSA?

The PR world has always amazed me. The ability to problem solve and fix an issue within seconds is incredibly challenging yet exhilarating. This is my first year in PRSSA and I have already listened to significant guest speakers tell their stories [about life in the PR world] which gives me a clear idea on what exactly it takes to thrive in such a competitive environment.

 

What is your favorite memory of being in PRSSA?

Meeting new people at every meeting is one of my favorite memories so far. I see people every week that I haven’t seen on BU’s campus before and I instantly connect with them through our love of PR!

 

What have you learned from PRSSA?

Something that remains engraved in my head is how to present yourself while networking with others. It is important to appear confident, strong, and bright, something that I learned during the very first meeting that I attended.

 

Where do you see yourself after graduation?

I hope that one day I will be a part of an agency where I can in cooperate my love for writing, PR and science as a unit. Luckily, I have a couple more years to really figure it out!

 

What kind of PR are you most interested in and why?

I definitely want to be affiliated with the agency life since it would enable me to meet new people and to do something different everyday. It’s really important to me that the firm promotes CSR since it is a great way to give back to clients and society.

 

How would you describe BU’s PRSSA?

We are one of the most engaged clubs that I know. We are able to laugh and talk with other members while learning something new every meeting, whether it is from my peers or a guest speaker. It’s truly a blessing to be apart of PRSSA.

BUPRSSA Member of the Week: Amy Alexander

amyThis week’s BUPRSSA Member of the Week, Amy Alexander, is a sophomore studying Public Relations and History in COM. Amy’s been a loyal member of BUPRSSA in addition to being a Her Campus Correspondent and a sister of Gamma Phi Beta at Boston University. Until Amy chases her dream of working at a lifestyle and beauty based PR firm in sunny LA, BUPRSSA is lucky to have such a committed member who joined since the beginning of her freshman year. Read on to learn more Amy and her PR experiences!

What made you want to join PRSSA last year?
I wanted to learn about PR but could only take general COM classes at the time. I also thought it would be a great way to network with professionals in the field and learn more about the industry.

What kind of PR are you most interested in and why?
I like the idea of agency life because you get to work with so many clients. I like the idea of doing something different every day.

How many internships have you had?
Last summer I interned with two different wedding planners, and I’m now interning with Her Campus.

What did you learn from your experience interning at the wedding planning company, Elegantly Chic Events, this summer?
There’s always lots of emotions at weddings, so I learned a lot about working with people under high pressure in addition to large event planning.

What has been the biggest challenge as a PR student at BU?
It’s definitely a competitive atmosphere when looking for PR opportunities, but I think that makes us work harder. It’s a great challenge!

How would you describe BUPRSSA?
I think we’re an awesome network of enthusiastic future PR professionals. Everyone has different interests, but we are all looking to gain any knowledge we can about the PR world!

BUPRSSA Member of the Week: Brianna Vieira

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Achievement-driven, results-oriented, and passionate are the three words that best describe rising COM senior Brianna Vieira. Over the course of her college career, Brianna has held ten internships in New York City and Boston at companies like Levo League, Edelman, and HubSpot. When she’s not busy running PRLab as the Co-President of Operations, interning at Jack Morton, or volunteering with her sorority Omega Phi Alpha, Brianna loves to see broadway shows, travel the globe, and mentor other young BUPRSSA members. I recently sat down with our member of the week to learn more about her take on PR and find out what advice she has to give to other young PR professionals.

What made you want to pursue public relations?
I actually wanted to pursue public relations after attending my first BUPRSSA meeting. I liked that public relations encouraged creativity and strategic thinking while still emphasizing strong skills in writing, editing and planning. I was also drawn to the group atmosphere of PR and how you have to work together with a variety of people in an organization.

What is your favorite aspect of public relations?
I love the fast-paced, creative, ever-evolving environment of PR. I’m someone who enjoys being busy all the time and PR requires that you juggle multiple responsibilities at once, so it’s a good fit for me.

What have you learned from your internships that has made you a better PR professional?

Honest and clear communication is the key to success. Whether you’re talking to a client, supervisor or co-worker, things run much smoother when you are honest and clear about the point you’re trying to make.

What is your favorite memory of being in BUPRSSA?
I’ve really loved being a member of BUPRSSA for four years so it’s hard to pick one favorite moment! I’d have to say my favorite memory was seeing last year’s PR Advanced Fuel the Future conference come together. It was my first year being on the conference committee and I never realized how much hard work and planning went into the event beforehand because it had always seemed so seamless. It was really rewarding to see all of our ideas and hard work come to fruition.

Where do you see yourself in the future?
In the future I hope to see myself busy and loving what I’m doing. I’m always seeking new projects so I know I will definitely be busy – and hopefully passionate about those projects. But, ultimately, I’d see myself working at a technology company doing public relations or marketing.

If you could give one piece of advice to new PR students at BU, what would it be and why?
Don’t let fear or intimidation get in the way of you trying new things. Everything I’ve accomplished during my time at BU has been done because I was curious about something, took a chance, and did it. That’s not to say I was never afraid–I was. I still feel intimidated approaching certain projects, but I would tell myself to look at what the outcome could be, no matter how awkward or scary something seems.

Our Chapter’s Newest Digital Platform: Pinterest

Searching for your next social media addiction? Look no further than our Chapter’s new Pinterest account. Our Pinterest boards offer aspiring PR professionals everything from career advice, to professional outfit tips, funny PR memes, inspirational quotes, and links to some of PRSSA’s latest news (and we’ve just gotten started).

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If you often find yourself in front of your closet with nothing to wear to the office, check out our Office Style Board for professional outfit inspirations. Office attire doesn’t have to be boring and stuffy. See our favorite picks on how to add personal style to your work look!

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Follow our Career Advice Board where you can find tips on how to craft a knock out resume, perfect the elevator pitch, and construct flawless interview responses. Our Career Advice Board has everything you need to become a successful PR professional.

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Need a laugh after a stressful day of interning? Check out our PR Prodigy Board to read some funny memes every aspiring PR professional can relate to.

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Ever feel like you’ve “hit the wall” in the middle of the afternoon when your energy and inspiration depletes? Get back on track by checking out our Iconic Board and Words of Wisdom Board to get a dose of motivation from our uplifting quotes or article links about our favorite business professionals.

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Missed one of our Chapter’s events or blog posts? Check out our PR Advanced Board and PRSSA Chapter Board to stay updated on our chapter’s latest activities, meetings, and blog articles.

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Follow, like ,and re-pin us on Pinterest!

Take Initiative: Finding the Perfect Internship

Last semester, I wrote about taking the initiative to discover doors full of opportunities. I’ve applied that mantra to several aspects of my life since then and have discovered that mustering the courage to take that first step can lead to many directions. This semester I wanted to challenge myself by securing an internship, but I had no idea where to begin. I knew it would be difficult for a freshman to get an internship let alone an interview, but I took the initiative and not only have secured one, but two internships this semester.

Here’s what I’ve learned so far:

Follow your passion: I live and breathe fashion on a daily basis. I’m no Eva Chen, but I keep track of trends and constantly read style articles. While I might not know how to write the perfect pitch letter, I knew my knowledge and interest in fashion would my biggest assets.

Save those Contacts: I save all of my contact information from networking on an Excel sheet with the person’s name, email address and a quick note about them such as where we met or something we had talked about. I saved the contact information from a speaker that I had met last September and wrote him an email about my interest in interning, which proved to be a smart move on my part.

Speak Up: The wonderful part about having friends is that they are always there to help. Speak up to your friends, professors and peers, asking if they have any ideas or contacts they may be able to share. I spent two weeks asking every person I know if they had any ideas—not one of them turned me down.

Do Your Homework: Before I went for an interview, I made sure to research the company to get a general understanding of its background, goals and reputation. Interning should be taken as seriously as working a job; it’s a big commitment and a lot of work. Also, it is useful to take the time to practice answers to questions before interviewing and have friends give feedback.

Believe in Yourself: Easier said than done, but do not sell yourself short. You might not have a lot of professional skills under your belt, especially if you are a freshman like me, but the skills and lessons you may have learned from sports, summer jobs or campus clubs can be used to your advantage. Make sure to include those activities on your resume.