Author Archives: susannayudkin

My Experience as an International Student in PRLab

For international students who study PR, job hunting can be frustrating. We all know that PR is an experiential profession, but even those international students with an amazing resume can be rejected by potential employers because companies will not sponsor visa or don’t want to waste their quota for sponsorship. In order to create relationships with companies and better my chances for landing a job, I chose to take PRLab, and I have to say that this class has taught me everything I need to prepare for job hunting such as building my resume, and perfecting the elevator pitch and more.

One way we prepared for job hunting was to attend a job fair to learn more about potential clients and to tell them about ourselves. Even though job fairs can be awkward at first, I learned how to converse with different companies with confidence. I also realized that we are each responsible to figure out who we want to work with and to strive to make it happen.

Even though it is a class, professor does not assign your team. Yourself are the one who responsible to figure out who you want to work with and strive for it.

My client is in PRLab is RoLa Languages, a Boston-based language institute. The founder, Edward Lee Rocha, is a Harvard graduate who speaks multiple languages. Through working with Edward, I am not just gaining more hands-on experience, but also learning about company’s individual needs. This experience is different from my previous internship because RoLa is a startup that previously never focused on the importance of PR, so it is our responsibility to implement the entire PR plan for the company. Most importantly, the client trusts us and relies on us so our team feels much more responsibility to the work. So far, we have created a social media calendar, redesigned the company’s logo, brochure and flyers, and planned an annual party.

Throughout this semester, we have been working like real PR professionals. I think the biggest difference between working with big companies and small companies is that smaller organizations allow us more opportunities to show our capabilities. These skills will help me become a better professional and hopefully land the job of my dreams, wherever I may end up.

Written by Jiaying Gao


5 Reasons You Should Intern Abroad as a PR Student

This summer, I had the opportunity to intern and study abroad through BU Abroad’s Dublin Internship program. Dublin has a phenomenal growing start-up scene with tremendous opportunities for any aspiring public relations professional looking to gain more experience in the tech sector. As a public relations and social media intern at a children’s developmental product start-up, I was able to refine my engagement evaluation and analytics skills and cultivate mentorships with my supervisor, a self-made entrepreneur. Why do I think every PR student should intern abroad? Read on.

1. Gain an international perspective on the industry

It’s no secret that PR is a global industry. Practicing PR in a foreign country can give you good insight into what it’s like to work with professionals from all over the world. It can also give you a better idea of what aspects of public relations vary by country versus those that are a global standard. For example, the way an Irish press release is structured is very different from the way an American press release is.

2. Network with global professionals

Interning abroad gives a whole new definition to the concept of networking. Rather than limiting your professional network to just American practitioners, you now have the chance to interact with professionals from all over the globe. This is particularly helpful if you plan to specialize in corporate or political public relations where you’ll often find yourself in multinational situations.

3. Earn college credit

If you’re a public relations major at BU, you already know that you have to complete at least one four-credit internship for graduation credit. I decided to kill two birds with one stone and knock out my internship while studying abroad. I earned four credits through the BU Dublin Internship program plus another four credits for the history class I took through Dublin City University (bonus points: that class completed my minor!).

4. Discover a new country (or continent!)

Interning isn’t all work and no play. Obviously, one of the best parts of interning in a foreign country is being able to travel and explore during your off-hours. In eight weeks I travelled all over Ireland as well as Spain, the Netherlands and the United Kingdom. While I loved my internship, one of the best parts about being abroad this summer was exploring outside of the office and classroom.

5. Diversify your resume

At career fairs, I’ve found it to be a great talking point to discuss with potential employers that my most recent professional experience was interning for a burgeoning start-up in Dublin. I’m interested in working in a technology or corporate setting, so employers immediately recognize the value of my experience in such a competitive start-up city. Having this foreign experience really helps my resume stand out too!

Written by Dana Finley

Wearable Technology Makes Its Debut in the Fashion World

Wearable technology is taking the fashion industry by storm as designers like Ralph Lauren, Rebecca Minkoff and Tory Burch are leading their brands into the fast-evolving world of technology. Wearable technology started with products like Apple’s iWatch and Google Glass, and the trend has quickly, and perhaps unexpectedly, converged with the fashion world. Many high-end brands have added “smart accessories” to their collections, a move that seems to be leading the industry in a new direction. This season’s month-long series of Fashion Week shows has shown that attention was as much on the clothes as it was on the wearable accessories that were unveiled on the catwalk. Fashion designers have clearly taken smart accessories seriously as something that is not only fashionable and functional, but also revolutionary.

Ralph Lauren launched a line of biometric smart shirts for athletes that enable the wearer to track his or her breathing, heart rate, and number of steps through the silver-coated thread lining. Rebecca Minkoff has set the trend of attractive yet functional accessories with the release of a leather bracelet that also serves as a USB cable to charge your phone. Minkoff also debuted a gold chain-link studded bracelet that notifies the wearer of texts and calls via Bluetooth pairing with his/her phone. Tory Burch has partnered with Fitbit to release a line of accessories that are compatible with the Fitbit fitness tracking device.

In addition to these designers, high-end retailer Barneys New York has announced its collaboration with Opening Ceremony to launch a collection of smart bracelets in the near future. Nike has also released new editions of the Nike Fuel Band, a black rubber bracelet that consumers can choose to adorn with a pure gold, silver, or rose gold clasp.

Technology is becoming more and more embedded in all spheres of our lives, and fashion brands are no exception. Designers are continually adapting their collections to the ever-growing demand for technology. Brands have employed various public relations approaches in order to announce the release of smart accessories, whether via invitation, such as Apple’s release of the iWatch, a reveal on the catwalk, or a press release to inform the public of what’s to come. Although the wearable technology trend has infiltrated high-end fashion brands, it will be ever-exciting to see what other smart accessories designers are preparing in their collections, as well as how public relations teams will navigate the future of fashion and tech.

Written by Shannon Toobi