Author Archives: Rachel Mooney
Last week I received advice from Piqued PR founder, Patricia Maristch, in regard to maximizing the benefits of social media as a branding tool. She focused on how cohesiveness among your social media accounts is crucial in providing an accurate representation of your image. Her advice led me to really think about how I can transform my personal accounts to portray my brand to followers and possibly to future employers.
Think about the companies you follow on social media–every platform they use contains the exact same message points, the same consistent brand. There’s no reason why your personal accounts cannot do the same.
When a person follows your account or views your profile they should develop a good sense of who you are. They should become aware of your professional attributes and your personality. Keep a familiar tone throughout your posts. An important part of representing yourself online is to maintain this consistency. Consistency with messaging leads to success on company platforms and it will do so on personal platforms as well.
This consistency not only refers to your message, but also to your actual online presence. It is beneficial to publish posts on your accounts using a timed schedule to show you are an active user of the social media, and to show you understand the strategy and purpose behind each post. Whether through blog posts, Instagram photos or Twitter statuses—each account is an outlet to display your brand to your audiences. Social media can be a huge asset in the professional world when you use it to its full advantage.
Starting on the first day of our COM classes, we are taught to develop proficient writing skills before entering the professional world. Writing is such a critical part of public relations because what you write represents your company, your client and yourself. Whether through press releases, social media posts, blogs or website copy, it is important to have expertise in each type of communication writing for multiple audiences and mediums.
Participation in class work is a great start to crafting your skills. The best practice begins at an internship when you are assigned to actually write pieces for your job. However, there is always the struggle of how to practice your writing skills outside of classroom during the time prior to your first internship or job. Where could you get this practice? Blogging.
You have probably heard this advice from plenty of speakers in classes and meetings, but blogging is one of the best tools you can use to develop your writing skills. Not only are you learning to focus your thoughts into single posts for your audience, but also with each new post, you are building your online presence, and essentially building your personal brand.
Another benefit is that you can show your future employers that you have an established voice and your writing samples prove this. I have only written a few posts on my own blog, but I know starting the blog was one of the best decisions I have made in preparing to enter the writing world of PR.
If there is one thing I have learned from studying public relations at the university level, it is that organization ultimately determines success.
Multi-tasking is a reality of our lives. We are all busy to a level we didn’t imagine before becoming so involved at BU. Classes need to be attended, homework needs to be done, readings kept up with. But then we have our responsibilities outside the classroom: those extra meetings for the committees you couldn’t turn down, the coffee date to network with a peer or mentor, and then of course that scheduled “free time” for fro-yo with your best friends.
In high school I could get a way with occasionally writing down a task or two and planning the rest of my life based solely on memory. Not anymore.
Meet my beat up planner (I swear it looked better in September!)
My planner is my life in one book, and man does it save me on those dreaded Thursdays as I jump from work to class to meetings.
Organization is everything in the professional world. You can’t be mixing up dates, appointments, meetings, or clients. I write everything down. I check everything off. I take notes. I use folders (both paper and computer). I work hard to keep things organized because it’s not a trait that comes naturally.
You could be the best communicator in the world, you could have the best pitch for your client, but if you mix up an 8:00 for a 7:00 meeting, what good will your talent and hard work be?
I may not be working in the public relations field quite yet, but as I throw myself into my campus organizations, committees, and programs, I am realizing that time management is everything to a communications student. My life without a planner would most likely result in one crazy mess, and that’s a risk I’d rather not take.
If you don’t have one yet, I highly recommend the planner as a tool for organization. Your busy schedule will immediately go from stressful to manageable, trust me!