Author Archives: Boston University PRSSA

How to Make It in the Entertainment Industry

On November 7th, the students of Boston University had the opportunity to interact with two reputable entertainment professionals, Manuel Vera and Danny Rogers, about what it takes to make it into the glamorous industry of entertainment. Over 75 students eagerly listened as Manuel Vera and Danny Rogers shared tips and invaluable pieces of advice on the what to do as communication students hoping to shine in the industry.

The evening began with a talk by Manuel Vera, a brand manager, fashion guru, and publicist. Manuel Vera’s journey began as he dabbled in doing makeup for a few models and stumbled into success. After working with internationally acclaimed artists, such as Christina Aguilera, he knew that the entertainment industry was his calling. Since he loved storytelling and being on stage, he decided to channel this passion into publicity and started telling stories for his clients. Although Manuel Vera found enormous success as a publicist with a client list boasting Arturo Chacon, Sin Bandera, Jose Diaz Balart (MSNBC and Telemundo Anchor), and Jaime Camil from Jane the Virgin, he continues to show humility. He demands that every client is treated with utmost respect, and encourages students to strive for creativity, social skills, and adaptability. 

Another star-studded professional of the night was Danny Rogers, the Editor-in-Chief of PRWeek, and a leading media and marketing journalist. Danny Rogers has examined world-famous PR successes, such as David Beckham, Bono, and The Rolling Stones in his book Campaigns that Shook the World: the Evolution of Public Relations. In his opinion, the success of a celebrity stems from his or her creative work coupled with a PR professional that molds their narrative. For instance, Beckham’s success not only came from his athletic ability but also from the strong family values he held which were effectively communicated by his publicist. According to him, the two must-have qualities of a PR pro are: hard work with ambition and strong interpersonal skills. 

All in all, Manuel Vera and Danny Rogers inspired budding communications professionals to embrace as much information as they can, build on their people skills, be passionate about their client’s story and stay focused. 

By: Parini Shah



PR has always been my calling. It’s writing, interacting, problem solving and several other things I absolutely love doing. As a freshman in College of Communications, I am excited to take classes and join clubs and activities that give me more awareness and experience with this field.

I believe that BUPRSSA was the perfect kickstart to my dream career. It would give me abundant experience and knowledge in this field. Moreover, I would be exposed to several opportunities to network, form connections and pick up handy PR skills.

I’m glad I am immersed in this club right at the start of my college experience so that I can make use of the great resources BUPRSSA has to offer. I am so excited to be involved with brilliant professionals from the field of PR while being a part of something I enjoy

Parini Shah COM ‘20

“Why PRSSA?” is committed to asking current members what brought them to PRSSA… and what makes them stay. Get to know the People of BUPRSSA weekly at:

7 Steps to Becoming a PR Pro

  1. Personality matters.

The field of PR is all about communicating, maintaining favourable relations with the media and public, and managing crises. If you’re well spoken, enthusiastic, and quick on your toes, companies will see that you have the potential to do what it takes in highly stressful situations. Since PR involves a tremendous amount of interpersonal communication, the skill to communicate efficiently, appropriately, and confidently is a key asset that most companies want in their professionals. 

2. Build experience. 

While everyone knows that internships are one of the most crucial and effective things on a resume, it still can’t be emphasised enough. School is important, but no amount of it can give you the insight that hands on experience will. The world of PR is fast-paced and internships can help you understand the expectations that are required as a PR professional. So get as much experience as you can, it will definitely be worth it! 

3. Network all day everyday.

PR is all about building relationships, so it comes as no surprise that making connections is essential. Attend every networking event, put your best foot forward, and engage with as many seasoned professionals as you can. The more companies know you, the better off you are! Dany Vasquez, a successful BU alum working in the field, says, “Work hard, meet people, remember people, and most importantly: make sure they remember you. Invest your energies into connections and networks and it will pay off in the end.”

4. Write, write more, and then some more.

Strong writing skills will take you a long way in the PR industry. Be it an email to a media manager or a public statement on behalf of your firm, your writing will have an impact. PR firms are constantly on the look out for good writers that can tell stories and maintain their clients image at the same time, so make sure you practise your writing skills consistently!

5. Don’t get lazy.

In the fast-paced environment of a PR firm, slacking off is NOT an option. PR professionals are expected to be creative, quick-witted, efficient, and accountable. If you manage to make your clients happy by staying on top of your work, you’re definitely on the way to becoming the PR pro you’ve always wanted to be!

By: Parini Shah


My interest in public relations grew last semester when I took CM301 (Intro to PR) with Amy Shanler (10/10, would recommend). I’ve always been interested in the entertainment, fashion, and art industry, and her class really allowed me to see PR’s roles in those industries. In class, we’d talk about PRSA, and every once in awhile, she’d mention BU’s chapter.

As a junior coming into COM from CGS, I wanted to find a way to become involved in COM and learn more about the PR field. After hearing some things here and there about BU PRSSA around campus, I finally got to visit their booth at Splash and learn a little bit about what it is that BU PRSSA does. Coming into the first meeting, I really didn’t know what to expect, but when I heard about the speakers, networking opportunities, and overall education of the PR field provided through BU PRSSA, I knew I wanted to be a part of the organization.

I figured that now was the time to really get involved on campus, especially in something I’m interested in. I feel like BU PRSSA provides me with great resources for beginning my career in PR. I look forward to hearing speakers from the PR field, connecting with other PR students, and being involved in something I enjoy.

Eidalis Vaquedano, COM ‘18
“Why PRSSA?” is committed to asking current members what brought them to PRSSA… and what makes them stay. Get to know the People of BU PRSSA weekly at:


Every year, new members join Boston University’s Edward L. Bernays Chapter of PRSSA. What makes them join? It could be PRSSA’s countless opportunities, like learning directly from public relations professionals or making valuable industry connections. Or the appeal of scholarships and internships related to PR. Maybe it’s just the sense of community that its amazing members create. “Why PRSSA?” will be committed to asking current members not only what brought them to PRSSA, but what makes them stay. Get to know the People of BUPRSSA weekly at:

“What is public relations? I kinda know what it is, but not really? How do I even start?” Those were all my questions last year as a freshman at BU. Before college, PR was something I found on the Forbes best job list. The only person I knew in the field at that time was Kelly Cutrone because she said it in every ‘America’s Next Top Model’ episode. I knew only vaguely of the major but somehow knew I wanted to do it.

However, I realized I needed to learn more about it. Flash forward to Splash, where I saw the BUPRSSA table and signed up immediately. Now I know it’s completely worth it – to be able to hear from successful PR people weekly. You have the opportunity to learn more about the field and network to make the connections before you graduate.

My reasons why you should join BUPRSSA:
1: If you have a vague idea of PR and want to learn all the aspects that goes in it.
2: If you want to know more about the different fields of PR: Non-profit, in-house, Agency, Crisis management, etc
3: Hear from BU Alums and different types of PR employees and employers
4: Attend and/or plan the annual PR conference to network, learn and build your own PR skills
5: Put your skills to the test and join the student-run agency, PRUnleashed.
6: Make friends in your field!

Bejeana Breneville COM’19


Tune In: Conference Recap

On February 20th, 2016, we hosted our annual regional conference, PRAdvanced: Tune In! The main theme of our conference centered around the fundamental communication principal of learning how to “listen first and talk second”. We had the pleasure of interacting and networking with various PR professionals, as well as many other PRSSA chapters.

Conference weekend kicked off with a Welcome Reception on Friday night, where Tune In! attendees mingled with one another over beverages and desserts.


The conference itself was kicked off the next morning, starting with a complimentary breakfast. Soon thereafter, attendees headed towards the Law Auditorium for a keynote address by our keynote speaker Sarah Unger, who is the Director of Marketing Strategy at Viacom.


After the keynote address, there were two series of back-to-back Breakout Sessions, where attendees could choose to hear from representatives of different companies such as Ogilvy, C-Space, Meltwater, Brand Content, Weber Shandwick, and Situation Interactive.


Soon after the Breakout Sessions concluded came lunch time! Everyone enjoyed a delicious meal at the GSU Metcalf Ballroom, which was provided by PRSA Boston.



When lunch came to an end, everyone gathered in the Law Auditorium to hear from a panel made up of fitness Youtuber Taryn Gilligan, fashion blogger Kristen Uekermann, and the founder of Twitter account @OnlyInBos. Matt Warren, from Panera, helped moderate the panel and the interaction with the audience.


Next on the program was PRlympics, where attendees were formed into groups and had to find solutions for hypothetical PR situations, such as how to manage a crisis in which a snowstorm forces Broadway to cancel every NYC show that weekend. The team with the best responses and most points were the winners of pink and teal selfie-sticks!


TuneIn! concluded with a career fair in which attendees got to network with 15 different PR agencies and learn about various job and internship opportunities.

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Overall, BUPRSSA had an amazing time hosting TuneIn! and getting to meet amazing PR practitioners from around the country. This wouldn’t have been possible, however, without our hardworking conference coordinator, Emily Gianvecchio (COM ’18), so cheers to Emily for putting on a fantastic regional conference!


Photos courtesy of Savanah Macdonald (COM ’19).