Author Archives: Brianna Vieira

So You Went to PR Advanced, Now What?

If you attended PRAdvanced you’re already one step ahead in creating your personal network of PR professionals. But all these great connections won’t mean anything if you don’t maintain a relationship with these professionals. So where do you start?

Here are 5 quick tips to help you stay connected:

1. Jot Down Notes – Write a quick note about the person you met on the back of each business card you received at the conference. When you refer back to the card in the future you will be more likely to remember the conversation you had with that person. Mention the conversation when you contact that person. It will impress him or her that you remembered what you two talked about. This will also make you conversation more personal.

2. Follow Them – Obviously, I don’t mean stalk them, but if the professionals you met gave you their links or usernames, follow and connect with them! Connecting with people within your network through social media is an easy way to keep in touch. Simply say thank you, comment on a link or just say a friendly hello.

3. Connect on LinkedIn – LinkedIn is the number one online networking tool for business professionals. It is a great way to keep track of professionals in your network, what they are up to and vice versa. Keep track of new job opportunities your connections may post and reach out when you’re interested.

4. Send an Email  – When you send an email you can thank the person for his or her insight/advice, but also mention something unique about your conversation with him or her, if you had one. If not, mention something that he or she said that you found interesting. You could also ask a question to express your interest further in something he or she mentioned.

4. Don’t Wait  – Now is the time to follow up with the professionals you met. The conference is still fresh in their minds, and in yours. You will have a better memory of your conversations with them, and so will they.

5. Keep Contact – Follow up with a short message every three to six months. Even though it may seem like a lot of effort, if you make it a habit, following up will become easier and is definitely worth it in the long run.

I hope these tips can help you, like they’ve helped me! The reason I have my internship now is because I kept in touch throughout the year with one of the professionals at PRAdvanced last year. A simple thank you email, LinkedIn invitation or tweet can go a long way. You never know when that person will have an opportunity for you.

Social Purpose in Corporate PR

As someone who wanted to focus on nonprofit PR, I never considered corporate PR as a career option. In fact, I saw the two practices of PR as completely opposite. However, this semester I’ve had a change of heart towards corporate PR.

Last month I started an internship at Edelman PR within the business and social purpose branch. Although I knew nothing about business and social purpose, I decided to keep an open mind. Social purpose, used interchangeably with cause branding or corporate social responsibility, is the initiative companies take to encourage a positive influence in society and on the environment. Large companies now devote time and money to environmental sustainability programs, alternative energy and social welfare. Many companies are adding social responsibility to its core mission. For example, Tyson Foods is committed to relieving and ultimately ending childhood hunger. Toms Shoes, is another example, which started on the premise that for every pair of shoes sold, one pair would be donated to a child in need. Within business and social purpose, PR is the vehicle in which companies share their progress and programs with the world.

As a result of my internship, I am now considering corporate PR. Even if you think you don’t have an interest in a certain part of PR, I would suggest exploring it. You never know if it will match your current interests or career aspirations. For me, I am interested in having an influence of the lives of others, which is why I was originally interested in nonprofit PR. However, after exploring social purpose within corporate PR, it’s good to know that I have options and can work in a corporate environment while still working towards something to influence society.

If you’re interested in corporate social responsibility, ask about it next time you interview or internship at a PR firm! If the company does not have that branch, they would most likely know the right direction to steer you in.

So You Went to PRAdvanced, Now What?

PictureIf you attended PRAdvanced you’re already one step ahead in creating your personal network of PR professionals. But all these great connections won’t mean anything if you don’t maintain a relationship with these professionals. So where do you start?

Here are 5 quick tips to help you stay connected:

1. Jot Down Notes – Write a quick note about the person you met on the back of each business card you received at the conference. When you refer back to the card in the future you will be more likely to remember the conversation you had with that person. Mention the conversation when you contact that person. It will impress him or her that you remembered what you two talked about. This will also make you conversation more personal.

2. Follow Them – Obviously, I don’t mean stalk them, but if the professionals you met gave you their links or usernames, follow and connect with them! Connecting with people within your network through social media is an easy way to keep in touch. Simply say thank you, comment on a link or just say a friendly hello.

3. Connect on LinkedIn – LinkedIn is the number one online networking tool for business professionals. It is a great way to keep track of professionals in your network, what they are up to and vice versa. Keep track of new job opportunities your connections may post and reach out when you’re interested.

4. Send an Email  – When you send an email you can thank the person for his or her insight/advice, but also mention something unique about your conversation with him or her, if you had one. If not, mention something that he or she said that you found interesting. You could also ask a question to express your interest further in something he or she mentioned.

4. Don’t Wait  – Now is the time to follow up with the professionals you met. The conference is still fresh in their minds, and in yours. You will have a better memory of your conversations with them, and so will they.

5. Keep Contact – Follow up with a short message every three to six months. Even though it may seem like a lot of effort, if you make it a habit, following up will become easier and is definitely worth it in the long run.

I hope these tips can help you, like they’ve helped me! The reason I have my internship now is because I kept in touch throughout the year with one of the professionals at PRAdvanced last year. A simple thank you email, LinkedIn invitation or tweet can go a long way. You never know when that person will have an opportunity for you.

Holiday Gift Guide for PR Pros

The holiday season has arrived. With finals just around the corner and classes finishing upyou deserve to take some time to indulge yourself. Here is a list of great gifts for PR professionals:

  1. PR Week Subscription: PR Week is a magazine that is a great source for people in the PR and communication industry to read. The magazine includes news, reviews, profiles, industry advice and cutting-edge research. According to PRWeek’s website an annual PRWeek subscription includes: “weekly subscriber-only online edition delivered via email each Friday, daily Breakfast Briefing delivered via email each weekday morning, 12 monthly issues in print, the annual PRWeek Contact Directory and full access to news, features and archives on PRWeekUS.com.”
  2. Planner/Organizer: Whether or not your New Years resolution is to get organized, all PR pros should have an organizer or planner for the new year. You don’t have to invest in an expensive leather organizer if you don’t want to, but having a place to store appointments/interviews will allow you to stay on top of your tasks. Also, planners come in different layouts depending on your scheduling needs!
  3. E-Reader: As you may already know, it is important for PR pros to be up to date on the latest news. With an E-reader, you can always keep yourself informed, especially on the go! Whether it be the iPad, Kindle, Nook or any other type of E-reader, you can have immediate access to newspapers, books, and pdf documents.
  4. Watch: Punctuality is imperative in PR. Invest in a nice watch this holiday season to prevent being late. Getting in the habit of being aware of the time is important not only to make meetings/interviews on time, but awareness of time also is a reflection of ones time management skills. A simple watch around your wrist can fix all those problems!
  5. Stationary: Stationary is great for sending thank you notes after internships or interviews. There is a variety of stationary out there to match your style, you can even get it personalized.
  6. Back-up iPhone Battery: For PR pros that are always on the go, this new iPhone accessory is a must. You won’t have to worry about missing important phone calls or emails because your phone will always be charged.
  7. AP Stylebook: The Associated Press Stylebook defines clear news writing. This book is an essential handbook for all writers, editors, students, and public-relations specialists. Keep this by your home or office desk since you will be using it a lot!
  8. USB Flash Drive: This lightweight data storage device can easily fit into a pocket or be carried in a wallet or purse. It is a great tool for you to back up the work you have done in class or at your internship. With this device, you can essentially work from any computer, make you more productive this year. Plus, they come in a variety of fun styles and colors!

Have some ideas? Leave a comment sharing your gift ideas for PR pros!