On February 20th, 2016, we hosted our annual regional conference, PRAdvanced: Tune In! The main theme of our conference centered around the fundamental communication principal of learning how to “listen first and talk second”. We had the pleasure of interacting and networking with various PR professionals, as well as many other PRSSA chapters.
Conference weekend kicked off with a Welcome Reception on Friday night, where Tune In! attendees mingled with one another over beverages and desserts.
The conference itself was kicked off the next morning, starting with a complimentary breakfast. Soon thereafter, attendees headed towards the Law Auditorium for a keynote address by our keynote speaker Sarah Unger, who is the Director of Marketing Strategy at Viacom.
After the keynote address, there were two series of back-to-back Breakout Sessions, where attendees could choose to hear from representatives of different companies such as Ogilvy, C-Space, Meltwater, Brand Content, Weber Shandwick, and Situation Interactive.
Soon after the Breakout Sessions concluded came lunch time! Everyone enjoyed a delicious meal at the GSU Metcalf Ballroom, which was provided by PRSA Boston.
When lunch came to an end, everyone gathered in the Law Auditorium to hear from a panel made up of fitness Youtuber Taryn Gilligan, fashion blogger Kristen Uekermann, and the founder of Twitter account @OnlyInBos. Matt Warren, from Panera, helped moderate the panel and the interaction with the audience.
Next on the program was PRlympics, where attendees were formed into groups and had to find solutions for hypothetical PR situations, such as how to manage a crisis in which a snowstorm forces Broadway to cancel every NYC show that weekend. The team with the best responses and most points were the winners of pink and teal selfie-sticks!
TuneIn! concluded with a career fair in which attendees got to network with 15 different PR agencies and learn about various job and internship opportunities.
Overall, BUPRSSA had an amazing time hosting TuneIn! and getting to meet amazing PR practitioners from around the country. This wouldn’t have been possible, however, without our hardworking conference coordinator, Emily Gianvecchio (COM ’18), so cheers to Emily for putting on a fantastic regional conference!
Photos courtesy of Savanah Macdonald (COM ’19).