Starting on the first day of our COM classes, we are taught to develop proficient writing skills before entering the professional world. Writing is such a critical part of public relations because what you write represents your company, your client and yourself. Whether through press releases, social media posts, blogs or website copy, it is important to have expertise in each type of communication writing for multiple audiences and mediums.
Participation in class work is a great start to crafting your skills. The best practice begins at an internship when you are assigned to actually write pieces for your job. However, there is always the struggle of how to practice your writing skills outside of classroom during the time prior to your first internship or job. Where could you get this practice? Blogging.
You have probably heard this advice from plenty of speakers in classes and meetings, but blogging is one of the best tools you can use to develop your writing skills. Not only are you learning to focus your thoughts into single posts for your audience, but also with each new post, you are building your online presence, and essentially building your personal brand.
Another benefit is that you can show your future employers that you have an established voice and your writing samples prove this. I have only written a few posts on my own blog, but I know starting the blog was one of the best decisions I have made in preparing to enter the writing world of PR.