The Planner: A PR Student’s Best Friend

If there is one thing I have learned from studying public relations at the university level, it is that organization ultimately determines success.

Multi-tasking is a reality of our lives. We are all busy to a level we didn’t imagine before becoming so involved at BU. Classes need to be attended, homework needs to be done, readings kept up with. But then we have our responsibilities outside the classroom: those extra meetings for the committees you couldn’t turn down, the coffee date to network with a peer or mentor, and then of course that scheduled “free time” for fro-yo with your best friends.

In high school I could get a way with occasionally writing down a task or two and planning the rest of my life based solely on memory. Not anymore.

Meet my beat up planner (I swear it looked better in September!)


My planner is my life in one book, and man does it save me on those dreaded Thursdays as I jump from work to class to meetings.

Organization is everything in the professional world. You can’t be mixing up dates, appointments, meetings, or clients. I write everything down. I check everything off. I take notes. I use folders (both paper and computer). I work hard to keep things organized because it’s not a trait that comes naturally.

You could be the best communicator in the world, you could have the best pitch for your client, but if you mix up an 8:00 for a 7:00 meeting, what good will your talent and hard work be?

I may not be working in the public relations field quite yet, but as I throw myself into my campus organizations, committees, and programs, I am realizing that time management is everything to a communications student. My life without a planner would most likely result in one crazy mess, and that’s a risk I’d rather not take.

If you don’t have one yet, I highly recommend the planner as a tool for organization. Your busy schedule will immediately go from stressful to manageable, trust me!

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