Achievement-driven, results-oriented, and passionate are the three words that best describe rising COM senior Brianna Vieira. Over the course of her college career, Brianna has held ten internships in New York City and Boston at companies like Levo League, Edelman, and HubSpot. When she’s not busy running PRLab as the Co-President of Operations, interning at Jack Morton, or volunteering with her sorority Omega Phi Alpha, Brianna loves to see broadway shows, travel the globe, and mentor other young BUPRSSA members. I recently sat down with our member of the week to learn more about her take on PR and find out what advice she has to give to other young PR professionals.
What made you want to pursue public relations?
I actually wanted to pursue public relations after attending my first BUPRSSA meeting. I liked that public relations encouraged creativity and strategic thinking while still emphasizing strong skills in writing, editing and planning. I was also drawn to the group atmosphere of PR and how you have to work together with a variety of people in an organization.
What is your favorite aspect of public relations?
I love the fast-paced, creative, ever-evolving environment of PR. I’m someone who enjoys being busy all the time and PR requires that you juggle multiple responsibilities at once, so it’s a good fit for me.
What have you learned from your internships that has made you a better PR professional?
Honest and clear communication is the key to success. Whether you’re talking to a client, supervisor or co-worker, things run much smoother when you are honest and clear about the point you’re trying to make.
What is your favorite memory of being in BUPRSSA?
I’ve really loved being a member of BUPRSSA for four years so it’s hard to pick one favorite moment! I’d have to say my favorite memory was seeing last year’s PR Advanced Fuel the Future conference come together. It was my first year being on the conference committee and I never realized how much hard work and planning went into the event beforehand because it had always seemed so seamless. It was really rewarding to see all of our ideas and hard work come to fruition.
Where do you see yourself in the future?
In the future I hope to see myself busy and loving what I’m doing. I’m always seeking new projects so I know I will definitely be busy – and hopefully passionate about those projects. But, ultimately, I’d see myself working at a technology company doing public relations or marketing.
If you could give one piece of advice to new PR students at BU, what would it be and why?
Don’t let fear or intimidation get in the way of you trying new things. Everything I’ve accomplished during my time at BU has been done because I was curious about something, took a chance, and did it. That’s not to say I was never afraid–I was. I still feel intimidated approaching certain projects, but I would tell myself to look at what the outcome could be, no matter how awkward or scary something seems.