Have a Way With Your Words
Posted by Jen Probst
When it comes to online writing, length is just as important as content. Learning how to craft the perfect blog post, tweet, or Facebook update is essential for reaching your audience. Check out these guidelines for perfecting your online writing abilities:
In terms of blog posts, length is dependent on the content. Therefore, length should reflect how long it takes to capture and convey a message. However, blog posts ranging from 300-400 words are more likely to result in readers finishing the entire post. It is important to keep readers engaged and intrigued throughout the entire body of writing.
While Twitter does enforce a 140 character limit on tweets, is this really an ideal length? Fast Company’s research has found that tweets made up of 100 characters gain the most retweets, overall. With this in mind, adhering to a short and concise style is key when attracting larger audiences on Twitter.
Facebook is another platform where readers generally do not expect to find or read full articles—with the exceptions of links to external pieces. Therefore, focusing on key words and points can help draw audiences into posts and articles, whether on the site or hosted elsewhere.
Ultimately, being straightforward in your writing is essential to developing engaging content. Focusing on the readers’ attention is important when gauging what will most likely be read versus what will be overlooked. And remember, be sure to take note of your length when it comes to your next online post.
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About Jen ProbstBoston University Sophomore, Class of 2015. Majoring in Public Relations with interests in Social Media, Entertainment PR, and travel! Twitter: @jenprobst23
Posted on April 14, 2014, in Boston University, College of Communication, Digital (Social) Media and tagged audience, Blog, characters, content, facebook, online, Twitter, words, writing. Bookmark the permalink. Comments Off on Have a Way With Your Words.
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