Media Relations: A Journalist’s Perspective
Posted by Cassidy Bissell
Last semester, I interviewed Boston Globe sports reporter Amalie Benjamin. As an avid sports fan, I was eager to hear about the ins and outs of sports writing and media relations. Amalie spent many years covering baseball and the Red Sox. This season she traded in her sunny days at Fenway Park for chilly plastic seats at TD Garden. While Amalie welcomed the opportunity to cover the Boston Bruins, she dreaded the team’s heavy travel schedule to Canada and cities across the country. This change took a bit of adjusting, not only to the long distance traveling, but also to the media policies. The National Hockey League (NHL) and Major League Baseball (MLB) enforce different media policies that players, coaches and journalists must follow. For instance, the NHL does not permit any media access to players and coaches before games. This rules changes Amalie’s routine and forces her to develop a story based off of less information. Yet, Amalie looks past the inconvenience and focuses on “doing it right” so she can “say I really did my job well today.” Plus, the less interviews, the less she has to transcribe, something she notes as “the worst thing [she] ha[s] to do, but it’s a necessary evil.”
The team of public relations professionals from the sports teams she covers always made sure she has every statistic, interview and resource she needs to write her story. Occasionally, during a breaking news story or crisis, the sports organization’s PR department tries to protect the team or certain players at all costs. This makes Amalie’s job a lot harder. Fortunately, Amalie understands the hesitation from an internal point of view and still appreciates the assistance of media relations professionals.
First and foremost, Amalie became a journalist because writing has always been her passion. She loves laying out all of the puzzle pieces and putting them together to form a complete picture for people to admire and discuss. “I got into the business to tell stories…that’s important to me,” says Benjamin. All she wants to do is write about the truth and “interesting things that [she] hope[s] people will respond to.” And although public relations practitioners can steer her in the wrong direction at times, everyday she relies on their coordinated interviews for vital information during training camp and the season. In the end, the struggle pays off because “the best thing in the world is finding a story and feeling like you go it right” says Benjamin. “It’s pitch perfect.”
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About Cassidy BissellCassidy is a junior at Boston University studying public relations and political science. Her interests include politics, cooking, and (weirdly) event planning! Follow Cassidy @SassidyBissell.
Posted on March 31, 2014, in Boston University, College of Communication, Public Relations and tagged bruins, media relations, red sox, Social Media, Sports, Sports PR, writing. Bookmark the permalink. Comments Off on Media Relations: A Journalist’s Perspective.
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