The Oscars are this Sunday, and you know where you’ll find me: sitting on the couch in my living room with my attention divided between the TV, my roommates, and the ever-refreshing Twitter feed on my phone. Live tweeting has completely changed the way we watch TV, whether it be an awards show, a popular TV show, or the Olympics.
Smart digital marketing teams and PR pros take advantage of this trend to maximize interactions and followers. One of my favorite brands on Twitter, @digiornopizza, can turn any live event into a series of hilarious tweets that somehow link it to pizza and make it work. If you want a quick laugh, scroll through their timeline to December when they live tweeted the Sound of Music – definitely worth it, I assure you. Arby’s tweet about Pharrell’s oversized bucket hat during the 2014 Grammy’s, which was trending, inserted the brand right in the conversation and even merited a response from Pharrell himself.
There are some limitations to the live tweet, however. I had to stop watching Pretty Little Liars because they live tweeted every episode, and I wasn’t home every week to watch them. Hell hath no fury like a fan who reads a spoiler from their favorite show on Twitter. Although it is fun to read along other people’s reaction when there is a major plot twist in Scandal, brands need to be smart about what they choose to share and retweet so as not to anger fans who watch later. People are less likely to record and watch live events at a later date, which is why live tweeting works so well for award shows and reality TV.
It’s not surprising live tweeting is so popular: it’s as if all of your funny friends were in one room watching TV with you. During the 2014 Grammy’s, there were 15.2 million tweets about the show during the East Coast showing time alone. Some of those tweeters were attending the Grammy’s, some were watching at home, some were watching online. No matter where or who you are, the trend of live tweeting allows people to become a part of this conversation – as if they were watching the show in the same room along with the 15.2 million other people tweeting about it.
Some argue that in this modern world, social media and technology makes us distant and antisocial, but live tweeting is one example of how these continuously growing advancements brings people together.
All I can say is that I can’t wait for what DiGiorno Pizza has to say about the Oscars.