The semester is winding down and finals season is quickly approaching. Soon students everywhere will be pulling all-nighters and consuming Venti Starbucks lattes like their lives (and their grades) depend on it. After a long semester and a ruthless round of exams, it is tempting to disconnect from online media (and media in general) during winter break. Though students think of the three to four weeks between semesters as a reprieve, the professional world is still moving. Journalists are still writing. Bloggers are still blogging. Public relations professionals are still devising strategies, implementing tactics, worrying about brand recognition, and tackling crises.
Without the structure of classes, it can be easy to neglect your online presence. Here are some tips for staying engaged in between semesters:
Read, watch, or listen to the news.
Just because your 301 professor isn’t threatening you with pop quizzes, that doesn’t mean that you can stop paying attention to the news. Public relations professionals read the news constantly for relevant stories and trends—get in the habit now and it will make your media relations class in the spring that much easier.
Read PR blogs.
You’ve been busy all semester. The break is an opportunity to catch up on reading you wish you had time for when classes were in session. Public relations bloggers have some great advice, some of which you may not find in the classroom.
Create your own content.
Instagrams of apple pies and holiday cookies are fun but this an opportunity to devote time to more in-depth content creation. Plan the blog you meant to start this semester but never did or devote more time to the blog you already have.