It’s no secret that public relations and media have become mutually dependent. This symbiotic relationship continues to develop and will only strengthen over time as new forms of media continue to emerge.
As young adults living in a digital age, we tend to text, tweet and run web searches as if it’s second nature because that’s how we’ve been brought up, but it wasn’t long ago that the companies providing us with this kind of technology were no more than a mere idea. Now that we are constantly engaged in the services that new media provides, it’s difficult to imagine our lives without them. Modern culture has been completely transformed by this kind of media on both a private and public level as individuals and companies alike use these tools to interact with constituencies. More than ever before, it is becoming necessary to be fluent in advancing methods of technological and social communication.
Boston University recognizes that these skills are essential, and will introduce a Master of Arts program in Emerging Media Studies next fall in order to explore them further. Additionally, in the fall of 2015, the University will launch a PhD program in the same field. These programs of study are unique in content and research, as participants will study a field that hasn’t really been explored to any significant depth as of yet. The program will utilize hands-on research methods to aid students in navigating the field as well as classroom instruction to ensure a thorough understanding of the way in which emerging media operates in our modern society.
The PhD program in Emerging Media Studies will be the first of its kind in the Boston area, which is exciting both for BU and for the field of public relations—which continues to develop and expand in different ways as new media come about. Perhaps the most appealing aspect of Emerging Media is the versatility; almost any company could use employees with additional expertise in this area, making way way for multiple new career opportunities.
What are your thoughts on the addition of an Emerging Media Studies program?