On Thursday October 17, Boston University’s PRSSA chapter welcomed guest speakers Carol Cone and Megan Boyle from Edelman, the largest global public relations firm.
Cone, the Global Practice Chair of Business + Social Purpose at Edelman, is considered one of the pioneers of Corporate Social Responsibility. She is a Boston University alumna and former PRSSA member. After three years in the public relations field, Cone opened her own firm, Cone Inc.
Edelman, like Cone, is dedicated to corporate social responsibility. Cone named just a few of the companies and campaigns Edelman has worked with: Dove Campaign for Real Beauty, American Heart Association Go Red, Unilever, Healthgrades, and more.
Boyle, a recruitment coordinator at Edelman, told students about Edelman’s summer internship program. Interns who are selected work in one of several specialty areas offered at Edelman such as digital, technology, health, consumer, corporate, business and social purpose, and others. She noted that Edelman’s summer internship program is great for recent graduates, as Edelman likes to hire from amongst its interns.
Boyle describes an environment at Edelman that fosters growth for young professionals. She and Cone both mentioned, in addition to traditional mentoring, the practice of “reverse mentoring” at Edelman—when new, younger employees teach senior employees about digital and social media.
Cone told students that they shouldn’t expect to know what they want to do with their lives when they first graduate, and that that’s not a bad thing. She ended the meeting with a few words of encouragement: “Just don’t give up. It’s not a straight line.”