This past summer, I spent my days with leather samples, die-cuts and handbags. I had the opportunity to gain hands-on experience in fashion PR while working with Brynn Capella, a Chicago-based handbag designer who sells products online and through various boutiques. As the only intern in the public relations department, I quickly learned the ins-and-outs of the jobs and tasks related to the field.
A large part of my job as an intern revolved around handling social media and product promotion. Brynn is an independent designer who produces all of her products in the United States to ensure high quality and customer service. Another important part of my duties were to get the brand more involved in philanthropic groups around Chicago. We were able to partner with a local animal rights group, PAWS, for black tie events on Lake Michigan.
Working with Brynn, I was also able to learn about the fashion business, aside from the PR side, as well. I was able to gain first hand experience for what goes into preparing and executing a fall photo shoot as well as understanding HTML coding. When coding with HTML, I helped reformat the company’s blog and website, outfitting it with modern updates. These were both areas that I had no experience with prior to starting the internship, but with Brynn’s help I was able to quickly learn how to effectively plan for a photo shoot and learn the language of HTML.
Another large part of my summer experience was focused in working on upcoming events. It was extremely important to promote events and trunk shows to let customers know where they could purchase Brynn Capella handbags around the Chicagoland area. The largest event we participated in was Chicago’s Annual Sidewalk Sale, which featured various local designers who came together to share their designs with the city. During the event, a fashion show was also presented to showcase featured designers. Prior to the event, we made sure to promote the Sidewalk Sale to our friends and followers on Facebook and Twitter. Even during the event we tweeted and shared photos on Instagram, which helped remind our customers to stop by.
By the end of the summer, I had learned so much about the fashion industry as well as the challenges that an individual business owner faces each day. Expanding beyond PR, I also gained experience with marketing, sales and design. Overall, the internship encompassed a variety of fields that helped me to get a better grasp of the industry as well as my role in the brand. The skills I learned were invaluable and have even helped me succeed in my current internship.
Feel free to tweet me at @jenprobst23 if you have any questions about the challenges or experiences with fashion PR.