Finding the Balance
Posted by Amy O'Connell
At the beginning of the semester I started working with one of Boston University’s online magazines by managing its social media presence. As I began tweeting and posting to both Facebook and Instagram on behalf of the magazine, I realized that one of the most difficult parts of the job for me was to maintain a balance between professional and casual content. With social media emerging, linguistic expectations have really changed. Hash-tags and abbreviations are commonplace, while grammar and spelling seem be compromised at times. It might be okay for me to craft a post that doesn’t include a single capital letter, but the standard of writing in a professional setting must obviously be much higher in order to succeed. The key to keeping the balance isn’t all that difficult, though. Nobody wants to read tweets that sound like they’re being written by an automated robot. They want to feel a genuine connection to the brand.
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Posted on October 16, 2013, in Careers, Digital (Social) Media, Networking and tagged advice, attitude, balance, Boston, Branding, casual, Grammar, language, media, professional, PRSSA, public, relations, slang, social, Social Media, text, tips, university. Bookmark the permalink. Comments Off on Finding the Balance.
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