“You’re always going to make people talk; you might as well make them talk for like two weeks rather than two seconds.” You guessed it! Those are the wise words of the girl generating the most buzz in the media right now: Miley Cyrus. Whether you love her or hate her, you probably can’t stop talking about her. However, if what’s being said is mainly negative, does it still count as good press? After all, Cyrus’ “Wrecking Ball” video continues to gain views even though it includes swinging in the nude and provocatively licking a hammer. According to YouTube analytics, the video gained over two million views during a two-week span of time, and is still number one on VEVO.
According to the Economist, negative press can be helpful to small companies, or to lesser known entities. For example, the movie Borat may have portrayed a completely false and threatening interpretation of the small country Kazakhstan. However, after the movie was popularized, the country saw an influx of tourists flocking to the region. The Economist article goes on to explain that this tactic does not hold true for larger organizations or well-known entities; Miley Cyrus would fit under this category.
Let’s look at Britney Spears as another example. Britney has had her share of negative press: she eloped with K-Fed, which ended in a divorce. She then went on to shave her head, gain weight and stop producing music. For awhile it seemed that Britney would never recover from all the negative press, but she did. And when she bounced back, that negative press only helped fuel her stardom, due to the fact that she appeared to be doing so much better. She was then considered much stronger because she was able to rebound from rock bottom. She has since upheld a stable reputation in the media and with fans. So, maybe the rule that all press is good press reigns true, at least for women in the entertainment business. Only time will tell, though.