This summer I spent some of my best days with my second family, at the best first internship I could’ve imagined. As a rising junior, this summer was pivotal for me in terms of gaining some much needed PR experience, and working towards that next level as an aspiring PR professional. I had the privilege of interning with the Media Integration Department of Clear Channel Communications, an American mass media company that specializes in radio broadcasting.
Some of my basic intern responsibilities at the radio station included social media management and promotions on steroids, to put it lightly. The heart of the internship was promoting our stations and clients at events. From promoting outside doctors’ offices on rainy Saturday mornings, to golf tournaments and racetracks on the 4th of July, to intimate studio concerts in our Dunkin’ Donuts Music Lounge, I got a taste of all sides of promotions. I also had the pleasure of tweeting about anything pop culture-related to our Top 40 station’s 5,000 followers—from Justin Bieber’s downward spiral in the beginning of the summer to Miley’s VMA performance, which ended the season with a bang. Yes, twerking is now in the dictionary. I was so immersed in the station’s demographic that I can still successfully recite this summer’s day-by-day teen gossip.
While many of my fellow interns were interested in the broadcast side and being on air, I had strong focuses on the PR side, soaking up all I could about the promotional aspects, campaign development, and web design. To my surprise, I was also able to try everything, from voicing commercials to editing audio. We’d regularly “play radio,” goof around, throw pizza parties, and meet famous people. Did I say best internship ever?
All kidding aside, I did learn a lot. I learned about generating clicks, and driving traffic, and creating content. I learned about sales, and program directing, and being a better version of myself. This internship reinforced a lot of practical life skills—how to shake hands, how to smile at strangers, how to pick up a phone without extreme anxiety radiating off my person. I gained valuable skills in networking and socializing (note: every PR person should be good at this!).
With 850 AM and FM stations throughout the United States, Clear Channel is truly a leader in Media and Entertainment. If you are interested in similar opportunities with Clear Channel or have any questions about the life of an intern tweet me at @katnap_!