Lately more and more people have been turning to Twitter for news information in place of print and television. Twitter provides up-to-the-minute information on breaking news and events. For example, last year CNN News correspondent, Jake Tapper tweeted that producer/director, Roger Corman had died. However, Tapper had to do major damage control upon learning that Corman was in fact still alive. His damage included deleting the false tweet as well as issuing an apology via Twitter. Prior to Tapper’s apology his tweet had already gone viral and was seen as true information. In issues like these Twitter can hurt the reputation of news outlets, ultimately affecting companies Twitter followers.
Twitter has become a mainstream form of communication for news outlets, however given the expansive amount of users, not all tweets can be considered reliable. In some respect, Twitter is beginning to drive media. With a 140 characters limitation Twitter users can quickly gain information about news and current events. This is becoming the overall trend that many news outlets are taking, by incorporating shorter segments into televised news broadcasts as well as videos clips for viewers to watch.
The key to success on Twitter is maintaining a trustworthy environment for users. Ensuring that tweets provide reliable and valid information will allow users to feel that they are getting the correct information. However, miscommunications are more likely to occur on Twitter because of the ease of releasing information through a tweet. As much as every news outlet would like to never release false information, it is inevitable when trying to release breaking news as fast as possible. Next time you read a tweet remember not everything online is always true. Do you get a majority of your news information via Twitter?