This Week’s Programming

We are again joining COM’s event this week in lieu of our regular Chapter Meeting. Please james-grunigwelcome Distinguished PR scholar Dr. James E. Grunig this Thursday, April 25 at 4pm on the 9th Floor Colloquium Room in the Photonics Center.

In the minds of most people, public relations has become institutionalized as what Dr. James E. Grunig calls the symbolic interpretive paradigm—the idea that public relations consists of disseminating messages to influence how people interpret the behaviors of organizations. Dr. Grunig has devoted his career to developing an alternative paradigm, which he calls the strategic management paradigm—the idea that public relations is an essential part of management that gives a voice to publics in management decisions and helps shape the behaviors of organizations rather than just the meanings that publics assign to those behaviors.

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