There I was on Hulu, about to watch the newest episode of Bunheads, when all of a sudden a screen pops up asking me for my ad preference. Obviously my first reaction was, my ad preference would be none, thank you, but then I read the options. I could watch one five minute ad at the beginning of the show and then continue to watch my episode without interruptions, or I could experience the usual intermittent ads. I decided to pick the five-minute ad, which turned out to be a commercial for Temple University. Then all of a sudden I started thinking.
A college ad…on Hulu? There are barely college ads on TV, so why Hulu? Well it all makes sense; you market to your target audience, prospective students, and alumni. These students are up on all the trends in new technology, including watching TV online. Now that I was thinking about it, those intermittent ads that I usually experienced, they had increased since just last year, making the viewer watch three 30second ads, compared to two every break.
Consumers watched 11.3billion ads this passed December, which is 4.2billion more than last year. Hulu was ranked top five for most online video ads seen, and was number one in ad view frequency.
As the number of online video ads is increasing, and the number of viewers is increasing, it’s safe to say that not only are these ads here to stay, but that they are also becoming a powerful tool in marketing.