Posted by Sofie Guariglia
Have you ever anticipated watching a previously taped recording of your favorite show, only to scroll through your twitter feed to see a spoiler alert?! I don’t want to know Toby is still alive BEFORE I watch the season finale of Pretty Little Liars…#oops. An article on BuzzFeed.com announced that the 2013 spring finale of #PLL hit a record for the largest amount of live tweets during a show finale. You would think the high number of tweets would be positive promotion and public relations for the show that would draw in more viewers, but researchers are talking about the downfalls of live tweeting. They say that because our generation spends so much time glued to our cell phones, we actually spend less time watching the show and getting into the plot and story line. We spend more time monitoring live tweets that discuss the show rather than watching the actual episode, causing us to lose interest in what we are watching. Will viewership and ratings really go down as the popularity of the twitterverse increases? I know that’s not the reason I don’t watch shows after I read the constant spoilers…
The problem isn’t that we’re not into our shows because trust me, when I’m watching a new episode, especially a season finale, I want to be left alone. Live tweeting isn’t the problem, it’s when people give away the juicy details that is! So tips people, tweeting can advertise a show and be used as a PR tactic as long as you don’t give away the important stuff. Tweeting about Hanna’s outfit=okay. Tweeting about who A is… a definite “no.” It’s even frustrating when the show’s twitter account posts spoiler the day before the new episode airs… We want surprises! The television industry doesn’t need to worry about losing popularity because of twitter, but WE need to worry about spoilers being given away! What are your thoughts on the finding spoiler alerts on social media outlets?
Share this post:
Comments are closed.