Ever heard somebody tell you to be careful what you post on twitter and Facebook? Well… #accurate. In a culture that is completely immersed in social media, it is difficult to keep you twitter completely private from employers. Twitter can be a great outlet for networking , but only if you use it right. And for those of you who have tried having a separate personal twitter and professional twitter, you know it doesn’t work. Things can get confusing, and you definitely don’t want to get caught in the sticky situation of tweeting about your Friday night on your professional twitter account… so for those of you trying to avoid this pitfall, here are a few tips to help keep you twitter professional and clean, but still fun and creative! Remember, twitter is YOUR way of personal branding, and companies don’t want to see a bunch of boring scientific articles re-tweeted just as much as they don’t want to see obscenity
Absolutely NO cursing– it just isn’t professional. Sassy-ness can be fun and witty, but cursing can come across as rude and disrespectful.
Employers don’t want to hear about your Friday night- Having fun, hanging out with friends, and having a drink (IF you’re 21) is ok, but that doesn’t mean you have to tweet pictures of your 5th margarita… Nobody wants to see you looking sloppy all over twitter, especially not a potential boss.
DO re-tweet interesting articles: Retweet articles about news, pop culture, and PR. A huge plus to social media is how it allows you to keep up with current events more quickly than ever; re-tweet articles! Whether it is an article about working in a specific field of PR, a mashable article about the benefits of social media, or a funny BuzzFeed article about the 90’s, the more you re-tweet the more you and other social media users can read and keep up with what’s going on.
DO follow accounts that will help you get ahead- there are tons of twitter accounts that give awesome advice on how to land your dream job/internship, how to improve your resume, and tips to elevating your PR career. My personal favorite is PR Diva.
This might sound surprising, but proofread! It is obvious that spelling is important in writing a college paper, but it is equally as important in your tweets; you don’t want to come across as sloppy and uneducated.
Be yourself! Employers want to see that you have hobbies and interests, and even a sassy sense of humor. Your personality is supposed to come through in your tweets, and only tweeting educational articles will definitely not do this. Show you are both educated, yet have your own style and personality.
Remember, your twitter is your personal way of branding. There is a fine line between creatively letting your personality shine through and being unprofessional, but with these tips you’ll get there. Being boring can be just as unappealing to employers! #tweetaway!