“And here’s a message from Steve Garfield, our old pal…” You never know what a video message might lead you to. Steve Garfield ended up corresponding with Late Night’s Jimmy Fallon because of his correction that you don’t “post a new video blog” every time, you simply “post to your video blog”. Garfield’s knowledge and passion for video storytelling has landed him some awesome deals. He’s given new cameras when they are released so he can test them from Sony and even got to meet Jimmy Fallon on his show (check out Garfield’s blog, Off on a Tangent, for the video clip of the two friends hugging it out at the show’s closing).
Garfield says there are four major components to making a video:
- Story: Whether you’re video blogging about fashion, PR, or your own life, there has to be some sort of story behind your blog. How-tos, tutorials, tag, and advice blogs all have some sort of story motivating their efforts to teach what they are, and every other well-done blog, no matter how personal or informative it might be, has an arch.
- Great audio: Videos can be done anywhere, especially now with new tools that can be attached to iPhones, as well as small microphones that can be taken anywhere. A video can be ruined, however, if the sound is inadequate. Great audio can be achieved even in the noisiest of environments, if it means stepping out of the crowded room to conduct an interview, or closing your window if you’re shooting from your webcam in the comfort of your room.
- Perfect lighting: The point of doing a video is the visual aspect of connecting with the person on-screen. This can only be achieved with great lighting. LEDs are excellent, so long as they’re not shining in your face. Illuminating backgrounds can help you pop on screen, and provide a clear environment for vlogging.
- Emotion: Everything can be exciting if you make it. Be passionate about what you’re speaking about, whether you’re just reblogging about the day’s news, giving an update on a Public Relations crisis, speaking about Corporate Law or doing a tutorial show. No matter what you’re speaking about, who you’re speaking to or why you’re vlogging, emotion is key to connecting with your audience.
Steven Garfield says that you can’t fake video. So long as you have an authentic voice, and perfect the above qualities, you have the makings for a successful video blog. And hey, maybe you’ll become friends with Jimmy Fallon, too.