- JetBlue uses IMC to create its brand in the mind of its customers. Jaclyn Ruelle of Mullen will share insights into the multi-faceted programs the agency has created and executed for the airline.
- FlipKey, which is owned by TripAdvisor, is using IMC to build its brand in the vacation rental market. Tess Morton, Director of Communications at FlipKey, will showcase powerful campaigns that engage consumers.
- Red Bend® Software, the leader in Mobile Software Management, uses IMC to work with its manufacturers and service providers. Mary Maguire, Vice President of Corporate Communications, will provide an IMC business-to-business perspective.
Tony Sapienza, Managing Director of Emanate, will serve as moderator.
Tuesday, March 05th, 2013
6:00 PM – 8:30 PM
Emanate at Communispace
Atlantic Wharf Building, 290 Congress St., 7th Floor
Boston, MA 02210
Only $10 for PRSSA members. Register here.