This year’s PR Advanced keynote speaker Rob Flaherty, the CEO of and Senior Partner of Ketchum PR, is leading the increasing effort to build the global reputation of the agency. He is concerned with Ketchum’s global presence, which has 102 offices and affiliates worldwide. Heavily involved in this global effort, he is responsible for the agency’s Global Research Network and serves on the Worldwide Executive Committee. Before he was appointed as CEO, he was a driving force in the agency and had a leadership role in starting the pro-bono work Ketchum does for the World Economic Forum’s Global Health Initiative.
Mr. Flaherty is also a leader in corporate positioning and issues management, which are his areas of expertise. In these areas, he conducts highly collaborative sessions with company executives that help form their “message architecture” and competitive depositioning strategy. He has also worked on a wide range of critical situations that include product liability, airline accidents, data security, and anti-trust litigation. He has managed very high-profile crises, as he led global media relations support for the 2006 G8 Summit in St. Petersburg, Russia, which was attended by 2,500 professional journalists. Flaherty also led crisis management teams for the Olympic Torch Relay in 2008, 2004, and 1996.
Between his innovation in global public relations and his wide range of experiences involving crisis management, Mr. Flaherty is a leader and an innovator in the public relations field. One of the most successful and influential in the field, he will certainly offer invaluable advice for aspiring public relations professionals. Hear his insights at the Boston University’s PR Advanced Conference this Saturday.
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