Great ideas are worth sharing– this is the premise behind the TED conference, which hosts people with innovative ideas to speak at conferences worldwide. TED conferences practice the ideology that all good ideas are worth sharing. The internet has enabled TED talks to be shared worldwide. The creation of the internet has enabled people to share thoughts and ideas in ways they never could before. I have selected three relevant, and relatively short, talks from innovators in the social media landscape. For those who have never listened to a TED talk before, these are a great introduction to a network of ideas that are free, short, and highly acclaimed.
Johanna Blakley’s “Social Media and the End of Gender”
Though the title idea may seem a bit ridiculous, listen as Johanna Blakley, Deputy Director of the Norman Lear Center (a media-focused think tank at USC), argues the potential consequences of women outnumbering men on most social media platforms. Blakley sees that social media’s personalization of internet advertising renders demographics, and therefore gender, an inapplicable tool to advertisers who determine our media landscape.
Kevin Allocca’s “Why Videos Go Viral”
Kevin Allocca, trends manager for Youtube, speaks to why he believes certain videos that are placed on the web are chosen to go viral. Allocca explains that this process is combination of three key factors: 1) the attention of tastemakers 2) communities and participation, as well as 3) unexpectedness.
Alexis Ohanian’s “How to Make a Splash on Social Media”
Alexis Ohanian is famed for co-founding the popular social news website Reddit. In this brief illustration, Ohanian describes a Save-the-Whales campaign by Greenpeace, which was taken wildly out of hand due to the power of social media. He suggests that for success like that of Greenpeace, communicators must genuinely participate the target audience via online communities, know how to cater to the taste of said audience, and also accept that by nature of the internet you are no longer in control of what happens, and that this loss of control can be a good thing.