What I Learned About PR From Working for YWCA Cambridge

174__x_ywca-cambridgeThis past semester I was the Account Executive of YWCA Cambridge, a non-profit organization that focuses on eliminating racism and empowering women. Its main service to the community is to offer housing to homeless women who are going through a difficult time in their lives. It was overall a rewarding experience. Despite the fact that YWCA Cambridge is a well-established non-profit organization that has been around since 1891, it is unfortunately very behind in its PR efforts. As a result, another BU student and myself were able to do all the PR work for the organization and gain invaluable public relations skills.

I worked on a variety of projects such as implementing a social media strategy to reach potential donors and followers by consistently updating the organization’s Facebook and Twitter pages. I was also able to contribute to the planning, promotion and execution of YWCA Cambridge’s various events. Also, to feature how successful the organization is in contributing to the Cambridge community I conducted interviews of residents of YWCA Cambridge’s housing buildings and wrote feature stories of the women that will be presented on the organization’s website.

However, this internship experience did not only give me vital public relations skills, but it also gave me a better idea of what field in PR I want to pursue. Giving back to the community is vital for businesses in this generation where corporations are expected to be socially responsible. After working for a non-profit organization, I know I want to work for businesses that will fund and get involved in non-profit organizations such as YWCA Cambridge to ensure that it can continue helping members of the Cambridge community. Due to the fact that unfortunately, YWCA Cambridge would not be able to offer any of its current services or help anyone without donations from people and businesses. Therefore, I want to make sure that businesses take an interest in small non-profit organizations that make a big difference in the lives of many people.


About Ariana Hoyos

This blog will be a collection of funny life stories written by someone who seems to have a knack for running into awkward situations. After hearing for the past few years from friends that my life is like a movie, I figured that maybe I somehow cosmically attract interesting situations. I really don’t know, I’ve always been an open book about my life, so hopefully my fun stories help make your day a little better. Being Ecuadorian isn’t a big theme in the blog, but I think being a minority in a country can make one feel permanently out of place, which might be one of the reasons why I have so many awkward occurrences. My ethnicity is a big part of who I am and yet it's a part that I don't show often, because most people here don't understand it. I hope to share that part of myself here on this blog. My life started getting fun and interesting as early as middle school so my stories will range from when I was as young as 11 to my present age. I’ve changed the names of the people in my stories because I don’t know if I can legally write about them online and I’m too lazy to look up all of the rules that go along with writing nonfiction short stories, so I figured I’d play it safe and change names. Anyway, I hope you think I'm funny and enjoy my life stories and if you don’t…well then I guess this is goodbye.

Posted on December 11, 2012, in Careers, Internships. Bookmark the permalink. Comments Off on What I Learned About PR From Working for YWCA Cambridge.

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