This past semester I was the Account Executive of YWCA Cambridge, a non-profit organization that focuses on eliminating racism and empowering women. Its main service to the community is to offer housing to homeless women who are going through a difficult time in their lives. It was overall a rewarding experience. Despite the fact that YWCA Cambridge is a well-established non-profit organization that has been around since 1891, it is unfortunately very behind in its PR efforts. As a result, another BU student and myself were able to do all the PR work for the organization and gain invaluable public relations skills.
I worked on a variety of projects such as implementing a social media strategy to reach potential donors and followers by consistently updating the organization’s Facebook and Twitter pages. I was also able to contribute to the planning, promotion and execution of YWCA Cambridge’s various events. Also, to feature how successful the organization is in contributing to the Cambridge community I conducted interviews of residents of YWCA Cambridge’s housing buildings and wrote feature stories of the women that will be presented on the organization’s website.
However, this internship experience did not only give me vital public relations skills, but it also gave me a better idea of what field in PR I want to pursue. Giving back to the community is vital for businesses in this generation where corporations are expected to be socially responsible. After working for a non-profit organization, I know I want to work for businesses that will fund and get involved in non-profit organizations such as YWCA Cambridge to ensure that it can continue helping members of the Cambridge community. Due to the fact that unfortunately, YWCA Cambridge would not be able to offer any of its current services or help anyone without donations from people and businesses. Therefore, I want to make sure that businesses take an interest in small non-profit organizations that make a big difference in the lives of many people.