What Aerosmith Can Teach Us About PR

IMG_2465 copySince the beginning of my high school career I have fallen in love with the local music scene.  Lucky for me, coming from Connecticut and attending school in Boston has kept what I know as “local” pretty much intact.  My passion for going to shows and helping bands has turned into everything I hope to do in a career. Immersing myself in this local music scene has me leaning towards pursuing music PR, which includes the promotion of new album releases, tours, and other music related news, to the media.

In the beginning of November, I attended Aerosmith’s free concert in Allston. As I stood among a crowd of Boston’s finest fans, I thought of how much I yearned to be a part of something like this. Looking back at the event now, it was an amazing PR feat, considering the goals, preparation, and actual event. It’s interesting to think how everything comes together.

The band wanted to perform in front of the apartment where they lived many years ago: 1325 Commonwealth Ave., Boston, MA.  Their goal was to promote the release of their new album – Music From Another Dimension! – as well as encourage people to vote in the 2012 Presidential Election, both of which were the next day.

Aerosmith began planning this event about three years ago, and I am only able to imagine the extent of this planning. Their team had to close down Boston’s public transportation, arrange Boston’s signature Duck Boats to ride in on, and organize police and security with the city of Boston.  Aerosmith teamed up with local radio station 100.7 WZLX  to promote the event, and invited special guests including Tom Brady and Jerod Mayo of the New England Patriots.

Watching the event unfold was simply amazing. With seemingly effortless PR and very little coverage, Boston showed up to support “the Bad Boys from Boston.”  The event seemed to come out of nowhere, largely publicized only on Twitter and other social media platforms. The news spread like wildfire, and an estimated 100,000 attendees showed on almost nonexistent notice—a true feat for PR. I was in awe. I hope to one day successfully blend a career of music PR and special event planning and make more magical moments like that happen for others.

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