Become a Better Communicator

When you search for internships or jobs in PR field, the most fundamental and crucial of requirements is excellent communication skills – both written and verbal. Besides local students who strive to sharpen their skills, a large number of international students, especially students who enroll in communication programs, courageously and ambitiously work hard to prepare to compete with local students in the job market.

For both local and international students, here are some tips for you to become a better communicator in PR field and enable you to be more competitive and prepared before you enter the job market.

Tip #1: Be Confident.  “What? Does this even relate to our topic?” Yes! We’ve all heard advice such as “stop pursuing PR as your future career because it is way too competitive,” or “learn something practical that guarantees you a job right after graduation.” If you really love PR, be confident about your abilities and experiences.

Tip #2: Go Bungee Jumping.  Jerry Seinfeld once said, “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”

Try something that you’ve never done before or you fear the most, such as skydiving, bungee jumping, etc. Find out what you fear the most and conquer your fear. If your number one fear is really public speaking, then take a public speaking class in school, such as Dale Carnegie Training. (Warren Buffett overcame his fear of public speaking by taking a course at this company.) After a series of brave actions, you will surprise yourself.

Tip #3: Learn from yourself and others.  Take advantage of every opportunity related to PR. Maybe take an intro to PR course, or join PRSSA, or maybe you can intern at a PR firm. These are all important opportunities as a PR pre-professional. Do every task with your passion and treat every task as your real job. Don’t stop asking which part I could do better? Which part did my teammates/classmates/PR professionals do better? How I can incorporate my previous experiences and other people’s experiences in creating my own campaigns in the future?

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