I had the opportunity to speak with Edward Boches, Chief Innovation Officer at Mullen and a BU COM alumnus. We spoke about the impact of the web on advertising and public relations. In the video below, Boches explains how the web has blurred the lines between advertising and PR and gives some helpful advice for combatting this “blurring.”
In addition Mr. Boches gave 3 tips on how students can brand themselves successfully online.
What are your thoughts on how the web is changing the communications field?