Cookies and Public Relations
You may be asking, okay great, but what can cookies do for me as someone who is pursuing Public Relations? Well, although Advertising and Public Relations are separate fields, much of their work is becoming linked through social media. As someone working in the field, cookies can assist Public Relations staff in targeting their audience, finding out more information about their audience, and allow them to track their data as a company. Data tracking has become more popular recently, as social media has been integrated into the Public Relations world. This is the most important reason as to why those in the Public Relations field should understand the basic logistics about internet cookies.
PLUS – Not only will you be dealing with cookies in PR, but you access cookies everyday. Because of the recent debate, public relations employees are going to be influenced by cookie usage and social media’s handle on privacy concerns. It is significant for Public Relations employees to be knowledgable about cookies as they are a main issue in current events and directly affect your job.
For more information, check the resources below. Don’t forget to track your data to learn more about your audience!
1. Palmer, D. E. (2005). Pop-ups, cookies, and spam: Toward a deeper analysis of the ethical significant of internet marketing practices. Journal of Business Ethics. 58(1/3), 271-280. http://www.jstor.org/stable/25123518
2. Whalen, D. (2002). “The unofficial cookie FAQ”. Cookie Central. http://www.cookiecentral.com/faq/
3. Brain, M. (2012). “How internet cookies work”. How Stuff Works. http://www.howstuffworks.com/cookie/htm