The way to distinguish yourself in the vast and diverse blogosphere is to develop your own unique “blogging voice.” The best way to go about this is to choose a topic and just start writing. The development of a voice or style is a process that takes time and trial and error.
You can try out the snarky route, like that of the writers for the scathing gossip blog gawker.com. You can take a more educational and informative route common with subject-specific blogs such as the culinary blog, Cooking With Amy or the Wall Street Journal’s health blog. Whatever direction you decide to take, here are a few tips to help you along the way.
1. Be concise
According to the site Blog Traffic Exchange, which is dedicated to studying how to build and maintain traffic to your blog, the attention span of the average online reader is only about a minute and a half. Thus it is best to aim towards keeping your entries to 400-600 words.
2. One idea at a time
If the ideal blog post is about 400-600 words, that is not a lot of space. Don’t waste precious words by going off on tangents. Save those ideas for future posts and focus on the one you have selected for the current post. If you find that you have a lot to say on a topic you can write a series of posts, thus keeping the ideal length and expressing all of your thoughts.
3. Think about your intended audience and adjust language accordingly
Who do you want to reach with your blog? Who is your audience? For example, If you are writing a techie blog, social media jargon is par for the course however if you are aiming to inform those that are not so technologically savvy, it would be key to simplify and explain the technological terms used.
4. Link up
To make your post search engine optimization (SEO) gold, use credible references to support your ideas and include hyperlinks back to those sources within the text of your post. For an intro to SEO and some helpful tips, click here.
5. Write for reader interaction
What sets blogs apart is their interactive nature. The visitor comments section is very valuable to a blogger, getting direct feedback from your audience can help you guage if you are writing effectively to resonate with the people you want to reach. It can also give you ideas for future posts.
Make sure you write about something that matters to you — if you are passionate or furious or enthusiastic about something that will come across in your writing, making your blogging voice all the more engaging.
Happy blogging and good luck!