I recently had the pleasure of speaking with Meghan Ross, technology editor at The Next Great Generation and Associate Media Buyer for National Broadcast at Mindshare. Meghan was kind enough to share some tips on how to divide your time between personal and professional tweets on Twitter.
- Follow Accounts That Are Relevant to What You Are Interested In. If there is a certain field of PR that you are interested in, make sure you are following the most successful professionals and influential people in that field.
- Tweet About Relevant News Articles. Since many professional organizations consider your Twitter page part of your job application, you want to make sure that they see you understand the field. Don’t devote your Twitter solely to posting about articles, but make sure to incorporate at least one posting about relevant news per day.
- Definitely Don’t Be Phony. Even though professionals can see your Twitter profile, don’t let that discourage you from tweeting things that come to mind. Use the type of language that you are accustomed to using, even if you feel that it might not be considered professional. One of the worst things you can do with social media sites is keep your voice stiff and solely professional. It is better for your Twitter page to show your true self instead of the persona that you feel will get you hired.
- Stick to Your Own Personal Voice. Tweet about the topics that interest you. If you are a humorous person, then make sure your use a humorous tone. Whatever voice you use in your daily life should be the voice that you have on the Internet. However, make sure that most of your tweets are geared towards the PR industry you are interested in.
- Start Early. It is extremely important to get started using social media and creating your online voice as soon as possible. Putting your opinions on the Internet can give you a leg up in the PR industry. Even if you don’t have tons of followers it is good to start getting your name out there as early as possible, because the sooner you start the more time you have to gain more followers.
If you don’t already have a Twitter account, Meghan’s tips prove that it is important to get one ASAP if you plan on making it anywhere in the PR world. When you use social media sites in the future, keep these great tips from Meghan Ross in mind.