Along with supplying the world with music videos, tutorials, how-to’s, and news clips, YouTube is a great tool for Public Relations. As a PR student, learning how to use your own channel can come with various benefits:
- Widespread Audience: More than 100 million views are accomplished in one day, which implies that even more than 100 million people are on Youtube daily. Utilize not only the number, but the worldwide coverage to your advantage. President Obama made a 37.7 minute long campaign video during his run for the White House. Though he didn’t necessarily have to reach every country to get his message across, he certainly reached a grand audience. For your own personal benefit, use YouTube to broadcast what you learned as a PR student, a trend you found interesting, or just a few tidbits from the news.
- Quick, Easy, Detailed: A Tweet might be a quick and easy way to get news out about a certain update, a Facebook post might give you space for a few more details, but a video gives the audience a chance to listen, watch, and understand a situation more in depth. Using YouTube could give potential employers a look into who you are as a person, and it might even give them an opportunity to interact with you before an interview is even scheduled.
- Cost Effective: Students have to pay for books, boarding, and food, and this is a free, easy-access tool that every student could get a hold of. It’s user-friendly, and gives you a chance to experiment with video editing and posting, which could come in handy in media-relations-related jobs in the future.
- Experience: YouTube can give you experience in various aspects of not only media relations, but public relations: you can employ marketing/ public relations strategies that you think are effective, and guage the response you get from the public. You can research current events in the PR industry and discuss a topic with your viewers. The possibilities with this tool are endless.
YouTube started out to be a fun website for a younger, more tech-savvy, crowd. Nowadays, politicians, business people, and more or less any company have realized that this tool holds great power to reach anyone in the world, and to get a message, idea, or call-to-action out to anyone they desire. YouTube is a great, inexpensive, beneficial tool for any PR Student to use as effectively as possible.