In this day and age, if you want to become a popular brand, you must be well known on the web. The key to creating a brand on the web is through trans-media branding – or branding yourself through a variety of social media sources.
Social media outlets have enabled brand promotion to skyrocket. Now, there are many new online mediums people can promote on.
As an analogy, think of your brand as a spiderweb. Your website is the center, or the hub, of information. In order to drive traffic to the center of the web, there must be other outlets to catch people’s attention. Social networks such as Linkedin, Twitter, and Facebook allow brand information to be seen on a much greater scale. This is part of the process of trans-media branding. You are promoting your brand through different outlets in the hopes that, eventually, will find their way to the center (i.e. the website) to learn more.
Trans-Media Branding is free promotion. Tweeting information about your blog, and blogging information about your twitter account enables the message that you have to be circulated amongst an array of social media accounts.
It is key to look at yourself as the center of millions of other webs. The more information about your brand that you are able to emit, the more traffic you will get back to your site. Creating social media accounts that intertwine with one another is the key to creating a name, and a brand for yourself online.