This a post from our weekly series, Mentorship Month, appearing Tuesdays and Thursdays where BUPRSSA students interview mentors in the PR field.
I recently had the pleasure of interviewing Nick Lucido, an account executive at Edelman Digital in Chicago. Even though it comes with its share of long, hard hours, the hard work pays off and he loves what he does.
He was kind enough to share five quick tips to keeping ahead of the game as students majoring in Public Relations:
- Don’t just attend lectures, participate in them:As students, we’ve all gone to guest lectures and heard presentations from really cool people. Although many college kids don’t realize this, go up afterward and thank the speaker for coming or ask a question. Don’t be shy to approach — them they’ll remember you and that can pay off later on when you graduate.
- Analytics are crucial for the study of trends in Public Relations:Nick called analytics “the secret.” He said that if you want to be unique, and stand out, take statistics while studying, and be sure you understand mathematics and its applications.
- Be Twitter savvy: People love to share what they’re doing on Twitter, but as a PR student, you should be using the site as a relationship-building and networking tool. Keep up with any professional or alumni that you come across, whether it’s through participation in an organization (like PRSSA) or through classes. That subtle connection might be the key to getting an internship or even a job in the future.
- Build a network before you need it: Don’t wait until your senior year to start meeting people and connections. Get your network started, even if it means connecting with professors, TAs, and upperclassmen. Believe it or not, many of these folks do have connections to industry professionals (plus, they’re usually a great resource when you need help or advice).
- The industry is changing — keep up: If there’s any way that you can keep up to date with the trends and patterns in the industry, it’ll make you more attractive to companies and employers. Read often and read a lot. Show you’re aware of what’s going on in public relations and the world as a whole.
Being PR-savvy as students make you seem PR-prepared in the professional world. These tips, brought to you by Nick Lucido, are great to keep in mind as you transition into the world of employment in this ever-changing industry.
What do you think of Nick’s tips? And do you think analytics are “the secret” of PR?