As PR students, one of the biggest accomplishments you can make online is to write a blog post and get tons of people to see it.
While compelling blog content is awesome, students often overlook another part of making their post gain traction online: making a compelling, highly retweetable message when sharing on Twitter.
Below are some tips to making your posts gain traction when sharing them online with others:
According to Darren Rowse, founder and editor of ProBlogger Blog Tips, if you want a post to go viral it is very important to:
- Keep your Tweet shorter than the allowed 140 characters so that the ‘ReTweet’-er can also include key pieces of information like your username, etc. If you don’t allow room for these elements, the chances of your post being ‘ReTweeted’ severely decrease.
- Keep the length of your blog post title short as well. Search engines cut off around 60-70 characters, cutting off the end of the title makes it less likely to be read and thus less likely to be shared on Twitter.
So what steps can you take to make your posts gain steam in the Twitterverse? Here’s a formula for creating a potential viral post includes allowing room for these key elements:
- The title of the post – make it as short as possible while still being an effective title to allow maximum number of available characters for “ReTweeters.”
- The URL (made smaller with a shortening service). I recommend Bitly.
- @ symbol + username of person being “ReTweeted.”
- “RT: “
- Possibly a short comment about the tweet.
If used correctly, setting up posts that are easily ‘ReTweetable’ can significantly increase traffic to your blog and thus increase your views and online readership and networks.
Imagine how cool it would be to go into a job interview and say you had a post that got share X amount of times online?!