Landing an internship can be one of the most important and necessary steps to gain experience in the PR field. Here are a few simple things you can do to further your chances of landing that dream job:
1. Edit. And Re-edit. Your resume is the first impression an employer is going to get of who you are. Putting together a successful resume may be one of the most painful processes, but in the end, it could make or break your chance at an interview. Tailor your resume for each employer, and also make it stand out from the other cookie-cutter students who are applying for the same position. If you are a BU student, feel free to go to Career Services for help.
2. Tweet. Check-In. Blog. Having a clean and well-branded social media presence is key. If you want a position in Public Relations, you need to show how you are branding and promoting yourself. If you don’t have a strong social media presence, there is less incentive for the employer to contact you for an interview. Employers like to see that their prospective employees are proactive online.
3. Clean it up. As important as having a social media presence is, keeping it clean is another significant component that employers consider. Think twice before providing your Twitter handle or Facebook URL if you are only using these sites to connect with friends and share inside jokes; provide it, however, if you are involved in conversations and sharing relevant topics.
4. Reach out to alumni, employees or affiliates (of the company you wish to intern for), mentors, PRSSA members, etc. Network with as many people as possible for they may be able to help you land your dream position or put you in touch with someone who can. Connect with as many people as possible and make sure you keep these relationships going, even if this just involves sending an occasional e-mail.
5. Cater your interests to the job position and appear flexible. If you are difficult to get in touch with, align your resume objectives with your strengths, not your weaknesses. If you cannot reply to an e-mail in a timely manner and your resume states this, employers will easily choose the next candidate.
6. Do your homework. Research the company you want to work for, and familiarize yourself with their works or products. You don’t want to appear uninformed should you be brought in for an interview – the employer will immediately know you are not serious about the position. Check their website beforehand to view their mission statement, company goals, and prominent staff.
There are a number of different ways to obtain an internship and all of them add up equally. Keep in mind that even if you do not have a ton of experience, there’s definitely still hope; let your personality, drive, and interest in PR shine through in your interview. Your recruiter will appreciate your passion and you may get the job for that reason alone!