Looking to enter the exciting and ever changing career field of Public Relations? Its not surprising considering the number of jobs in the PR field are expected to increase at a higher rate than the average for all other jobs combined.
Here are 4 tips for Public Relations newbies:
1. Get involved in Social Media. The current work place for those involved in PR or any form of communication for that matter is heavily involved and reliant on technology and social media. When looking into a career one should create at least a Facebook profile, Twitter account, and LinkedIn account. Also when creating these accounts, make sure the content is appropriate and that your Twitter account is not locked — you want people to see who you are, not wonder if you’re hiding anything inappropriate or racy.
2. Begin Networking with Professionals. Networking does not have to be done through a job or internship. One can simply begin networking by sending a tweet or email to a professional in the PR industry. Also, as a student here at Boston University, the College of Communication often has various professionals come and speak. Attend these events, introduce yourself to these speakers, and ask for a business card – this is a great way to meet professionals while in college.
3. Become a Great Writer. The career of public relations requires more than just people skills. If interested in a PR career, take a few writing classes and make sure you have the skill to write efficiently and effectively. PR industry jobs often have tasks with deadlines. It’s important to be able to present yourself well both on paper and in-person as quickly as possible.
4. Finally, Perfect your Resume. A great resume is important as it’s the first impression many employer’s get when they’re looking into hiring you. When creating your resume, make sure to:
- Emphasize your accomplishments
- Stick to a formal and original format, be cautious of “unique” formats that can be found online
- Be sure to mention industry experience, if you have none mention character traits and school organizations that make you suitable for the job.
- Make your writing sample different or stand out, but not too out there that it is not relevant.