Blogging is extremely beneficial, especially to students in a communications field like Public Relations because it can have a huge impact on a student’s personal and professional life.
Here are the four most important benefits of having a blog for a PR student:
- A Blog is a Creative Outlet. Unlike in a classroom, a blog allows you to write about whatever you like. Blogging is a way to let creativity run free and provide a break from the constant flow of homework. Not only can you electronically format a blog in any style on blog sites, but also it provides the chance to write about a student’s passions, interests, beliefs and opinions. If a PR student has a passion for something other than PR classes, like photography or food, blogging would be beneficial for the student to document what pictures were taken in the park, or what delicious meal you enjoyed in Boston’s North End. It is a way to keep a record of oneself, and everything that comprises “you.”
- A Blog Can Show Business-Savvy. Although some student bloggers can prefer to focus on their own lives and interests, blogging is extremely beneficial for business and professional development as well. Blogging is a way to practice your communication skills outside of what’s learned in the classroom. It’s the ultimate ultimate communication tool: journalists, advertisers, public relations practitioners, media personnel, and broadcasters can all have a niche in the blogging world. Write about your desired field and it can help you show future employers just how knowledgable you are about a specific professional area.
- A Blog is a Social Network. Twitter and Facebook are taking the forefront in the modern social media world and the social media classes taught at most universities, but the art of blogging is often overlooked. Blogging is not a new social networking tool; however, some forget blogging’s importance. Blogging is like keeping a journal of yourself, your interests and your achievements. Just like posting statuses on Facebook or Tweeting, blogging is a way to connect and reach out to others, especially for college students. Like what you share on Twitter, blogging gives recruiters a sneak peak into your personality, achievements, and what you can bring to the table. In a way, creating a blog gives you the chance to brag about yourself and your strengths as a professional.
- A Blog Can Help Others and In Turn, Help You. Commonly, people will blog with the intent of helping someone answer a question or a way to relate with them on a certain issue. For example, a blog may talk about all the interesting tricks possible on Photoshop, which might include photos or tutorials. Blogs can be used to relate with someone on a common ground or help them with a common need. Its always a great feeling when you know your writing helped someone get something done. It validates your knowledge and increases your credibility as a thought leader in a specific area.