Marta is the Director of Brand and Buzz at Hubspot, a venture-funded marketing software company based in Cambridge, Massachusetts. Its customer base grew from over 1,400 in July 2009 to over 3,600 in November 2010, mainly in the USA. HubSpot is based on the idea that permission or inbound marketing is more powerful than interruption or outbound marketing. Their products help customers use and measure internet marketing techniques such as social media, blogging, and search engine optimization (SEO).
Marta will be speaking about Hubspot’s marketing efforts at Dreamforce, a large tradeshow for software company Salesforce.com, and how she promoted her brand using inbound techniques. Gain insight on event planning the Hubspot way and you may even see some unicorns!